Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Improve customer service.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 25, 2022

There’s no one correct answer to that question. Or how brands like Hubspot couple important announcements with graphics instead of just using text? For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Focus on the benefits of working with/buying from you. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 141

Strategy Metrics Hubspot Retail 141

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. What are B2B marketing analytics?

B2B 80

B2B Analytics Marketing Hubspot 80

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Marketing to Serve

NOVEMBER 26, 2017

If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). Frequency One of the most commonly asked questions regarding social media is “how often should I post?”.

Social Media 66

Social Media Strategy Content How To 66

Social Media Strategies Summit

NOVEMBER 28, 2022

How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Sales : To see if your FB ads were successful, calculate ROI by dividing the revenue generated from the campaign by the total amount spent on ads. HubSpot understands Facebook’s B2B lead generation potential. Engagement.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. What are your customers’ common questions and pain points?

B2B 250

B2B LinkedIn Strategy Marketing 250

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. LinkedIn is the only B2B-dedicated platform in our roundup. Pick the most relevant URL.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 186

B2B Social Media Review eBook 186

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. CRM systems 10.

Software 62

Software Communities Forums Hubspot 62

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B. — 10. — 12.

Class 40

Class Skills Social Media Marketing 40

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. They may express their interest in you by submitting a question or engaging in live chat. If those questions are handled in the right way, it’s going to sway their decision in your favor.

How To 174

How To Hashtag LinkedIn Newsletter 174

Oktopost

APRIL 12, 2021

B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media. As to other networks, HubSpot reports that Facebook visual content sees 2.3x As to other networks, HubSpot reports that Facebook visual content sees 2.3x Evergreen content is the name of the game for B2B marketers.

Library 116

Library Collaboration B2B Hubspot 116

Webbiquity SMM

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. Find the answers to those questions and more here in 22 noteworthy content marketing guides. Marketers should instead consider starting with a distribution strategy that answers…key questions.” by HubSpot. by HubSpot.

Content 194

Content Tips Marketing B2B 194

Keyhole.co

JANUARY 30, 2024

Subculture Targeting an audience based on subculture means that you are creating social media campaigns around a group’s shared experiences or love for a genre or cultural phenomenon. Here are some questions you need to answer to define your buyer persona: What age groups do your existing followers belong to?

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Hey, good question! Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 93

Strategy Marketing Case Study How To 93

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 209

LinkedIn Tips Hubspot B2B 209

Convince & Convert

JULY 6, 2012

image via Hubspot. I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. Curious to know, with LinkedIn, there’s kind of this question of, who is there end customer, right? Janrain , the good folks that do all the goodness with social sign-in. Eric : Yeah.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Tools 196

Tools Tips Facebook Real Estate 196

Postcron

MARCH 20, 2019

They are moving about on their own path online, looking for the next best solution to their problem or answer their question. Your goal in engaging your audience should be to position your brand to answer their question or provide a solution to a problem. It takes 6-8 touches with your brand to create a viable sales lead.

Engagement 90

Engagement Notification Hubspot Influencer 90

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far.

Social Media 208

Social Media ROI B2B Marketing 208

Writtent Blog

FEBRUARY 6, 2014

Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. It’s the single most-effective way to. What do you value?

Hubspot 85

Hubspot FAQ SEO ROI 85

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts & Figures for B2B Sales by Inside View.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170.

Tools 208

Tools Twitter Tips Statistics 208

Buffer Social

JUNE 1, 2016

and plan your PR campaigns accordingly. But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Customer Support. keep everything under one roof.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Postcron

MARCH 20, 2019

They are moving about on their own path online, looking for the next best solution to their problem or answer their question. Your goal in engaging your audience should be to position your brand to answer their question or provide a solution to a problem. It takes 6-8 touches with your brand to create a viable sales lead.

Engagement 52

Engagement Notification Hubspot Influencer 52

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.”

Tools 205

Tools Tips Twitter Klout 205