Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. But first, let’s define the term real-time marketing.

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Remember conferences and events? Gone are the days where SDRs would just pick up the phone and cold-call prospects.

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital.

Construction 118

Construction Marketing Authentication B2B 118

Oktopost

FEBRUARY 7, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Brands and organizations have had to wake up to these changes, otherwise, they die on the vine. The answer is no.

Conference 94

Conference Message Boards Training Data 94

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. What can your employees do in terms of being “ accidental marketers &# for the brand? But, if they tweet your brand, they expect you to answer in seconds. Who’s listening? How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. There are several methods you can use to help grow your brand. Attend conferences so you can network and create connections in person. Run events like webinars to increase brand awareness. Hire employees.

Social Media 93

Social Media How To Marketing Price 93

Twist Image

JUNE 9, 2011

The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales?" " On a B2B Blog that I was recently following, the answer was obvious. put it out there. He's right. business book.

B2B 103

B2B Social Graph Publishing Widget 103

Pam Moore

JUNE 26, 2020

Why should your customer care your brand exists? Is it engaging your customer to take action that brings them closer to your brand? Buyer Persona Worksheet (editable templates for b2b and b2c). Building a digital brand that stands out and connects with your audience and clients online is IMPERATIVE for success!

eBook 78

eBook Template Templates B2B 78

agora pulse

DECEMBER 23, 2019

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Smart brands will give their audiences and the algorithms cues and clues by providing consistent, episodic social media content that provides real tune-in potential and staying power.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 2, 2010

&# The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. I’ll be talking about brand community strategy and how to activate your audience. My session is on October 12.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

SEPTEMBER 22, 2010

That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Brands 87

Brands How To Sentiment Social Media Management 87

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts. It takes 6-7 brand touches before someone remembers your brand.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

AUGUST 16, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. March 29 : Dan Schawbel, managing partner of Millennial Branding, LLC. They were all very excited to join the movement.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JUNE 17, 2010

Has it given me brand exposure? Has it given me brand exposure? I do wnode about more followers, and do more followers equate to more business opportunities. We have focused on relevant followers, in our industry by and large. Have a learned a ton? Has it led to any deals? Has it made me a local expert in technology?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Bailey Gardiner is mostly blog-oriented too.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. Will you embrace Twitter if I can show you ROI?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

APRIL 6, 2010

Yep, let's get the bigger picture people!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. So, in your experience, are there products making those cross-references?

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 5, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. What’s the soul of your brand. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Thats convenience! How can I help you?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 7, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Taking part in a conference or event. How important is it?

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B2B ROI Campaign Buy 165

Convince & Convert

JULY 27, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 29, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Bravo, Clay. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

RSS 118

RSS Collaboration Social CRM Consultant 118

Buzz Marketing for Technology

JUNE 27, 2008

This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Conference Notes: Three Approaches to Social Computing Platforms. Conferences. Personal Branding. Andrew McAfee.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. The fee for up to 75,000 sent emails per month is just $99.97. How can I help you?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

AUGUST 24, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 4, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 117

Social Media Strategy Consultant ROI 117