Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

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Social Media Strategy Review Consultant 119

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

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FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien #assnchat is on in 7 min…topic?

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Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble?

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Social Media Statistics Strategy Research 160

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision.

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Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. If a consumer emails a company, we’ve trained them to expect a response in a day or so. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. The FTC encourages social media policies be in place and reviewed. You have to train employees too.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? What do you think? Thank you, Jay. [RT

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 13, 2010

Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). The virtual keyboard is barely better than the iPhone, and you still cannot touch type. You can’t save or store files. There’s no USB port. Or CD drive. Or ability to run two programs at once.

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iPad Content iPhone Wireless 137

Convince & Convert

MARCH 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JULY 8, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: I Get By With a Little Help From My Friends Please Help Me Support Make-A-Wish Foundation Is Starbucks the Most Dangerous Competitor to Facebook? Why is this? Why is this?

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RSS Research B2B Consultant 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 1, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true.

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Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 30, 2010

I actually linked to your page in the blog I'm posting later, gotta get the word out about Convince and Convert! (As Their intern is well-trained and they respond with good-natured humor to people. Just fun and friendly and well, social. Another great post, I look forward to reading every day.

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Social Media Strategy Automotive SEO 129

Convince & Convert

FEBRUARY 19, 2016

If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. It’s often in B2B and it’s really more about earned media than it is about paid. They would be terrific guests, Nimble, social CRM. Marshall: Yeah.

Influencer 60

Influencer Marketing How To Report 60

Diva Marketing Blog

OCTOBER 9, 2009

Blogs are more than just placeholders for digital content. In late night emails, skypes and on blog posts we explored ideas about this new way to communicate with customers that was not messaged control. My social media divo friends expanded to include many others, Tim and Geoff and Marc and Neville and Rajesh and Des and and and!

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Social Media Social CRM B2B Travel 68

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Yet… (Danny Brown) Tagged as: critical thinking , Guest Posts , judgment , noemi pollack , PR , public relations , rfps Did you enjoy this blog post? Nor is it on their radar. Im Jay Baer.

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Social Media Strategy RFP Social CRM 116

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way. I'm flying to Milwaukee in July – can I request Randy??

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Companion blog post.

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Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 21, 2010

link] [link] Kelly Workman-Flood Jay Baer Blog: 13 Observations From South by Southwest (SXSW) [link] Full [link] [link] Charlene Kingston Looking for the take-aways from #sxsw even if you didn't attend? Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are.

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Social Media Strategy Conference Eventful 127