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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 225
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Email Marketing vs. SMS: Which to choose for business in 2022?

The Realtime Report

An email marketer collects a subscriber base, prepares and sends newsletters, and monitors their effectiveness. It is used in B2B, online stores, services, web services and even show business. Easy to use email newsletters. Not to mention banks, Internet providers and mobile operators. What Is Email Marketing.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter. You’ll notice how this map is only about a customer’s visit to the bank.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

Our TikTok Trends Newsletter can help. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks. There’s no one kind of cool anymore.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Pro tip : if you have distinctively different personas – such as, if you serve both a B2C and B2B market – then you might want to set up different customer journey maps. Break it down: touchpoints and stages.