article thumbnail

The Meme-ification of Instagram

Buffer Social

We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. The Trend on Instagram: Less Polish, More Authenticity. Memes included. Memes are clever.

Meme 75
article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools? First things first, though.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Writing for Social Media in 2022: Tips and Tools

Hootsuite

You speak the language of memes and microtrends that your boss and coworkers might not understand. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. 4 writing tools for social media. Lately is an AI content creation tool for social media marketers.

article thumbnail

5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” What else is corroborating this prediction?

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Use social listening tools to discover opportunities to forge new connections. It’s an exceptionally effective traffic generation tool due to the versatility of formats it supports, its interactive functionalities, and its potential for maximizing your reach. For starters, it has more than 2 billion monthly active users.

article thumbnail

10 behind-the-scenes content ideas for your next campaign

Sprout Social

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. BTS content can support all three consumer desires while building brand authenticity. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

article thumbnail

Instagram eCommerce: 5 Tips To Leverage Instagram To Market A New Online Store

Keyhole.co

Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections). By sharing this authentic side, you foster transparency, allowing viewers to better connect and relate with your brand.