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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. Read on to read on.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. However, social media managers can rest assured that we’ve shared the demand we’re already seeing among our customers.

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

The end result is the platform-wide creation of video memes and creative marketing content. . Users can create fun, short video versions of their favorite online jokes or memes by tapping Reels’s extensive music catalog. . Remember: You can leverage many tools on Instagram, even if Reels isn’t right for you.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Looking for more time-saving social media tools?