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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility. Use this feature to build and maintain a more engaged and authentic community.

News 71
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How to Make Short-Form Videos That Stand Out

Hootsuite

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. We’re working closely with the team at Meta to open the API up as soon as possible, so you can schedule your Threads alongside the rest of your social content in Sprout.

API 92
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Move over software — there’s a new world eater in town.

Video 76
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Using social listening to surface trends to your audience

Sprout Social

New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Narrow down on trends relevant to your niche.

Trends 125
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Everything Marketers Need to Know About TikTok

Likeable

In 2016, a new video sharing mobile app named Douyin launched in China. What content is popular on TikTok? Memes : TikTok even has its own meme videos that simply catch on. From the examples above, it’s clear that branded content isn’t commonly found in the TikTok feed. What is TikTok? social media audience.

Meme 111
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8 Popular Instagram Trends of 2020 (So Far!)

Later

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Which is why we’re seeing so many brands create content for IGTV — like Lululemon, Bon Appetit, and Mejuri. The same is true for @hims.

Trends 110