Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It Collaborate with third-party DEI vendors to conduct unconscious bias training.

Social Media 108

Social Media Authentication Communities Campaign 108

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. How Does Influencer Marketing Impact Email Subscribers?

Influencer 52

Influencer Marketing How To Collaboration 52

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Educational video. Meet the team.

YouTube 127

YouTube Video Authentication Education 127

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 151

Brands Marketing Real Estate Collaboration 151

Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. Ready to plan your next influencer campaign? 1: Jayde I.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Social Media Strategies Summit

JANUARY 5, 2022

If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Collaborate with Influencers. Once you’ve got the basics right, it’s time to take your Instagram strategy one step further: collaborating with influencers from your niche. Image via Instagram.

Small Business 202

Small Business Instagram Platform How To 202

Bill Hartzer

DECEMBER 18, 2023

This unique approach is poised to revolutionize the Twitter experience, circumventing the prevalent issues posed by the platform’s algorithm and creating a space for authentic engagement. ABOUT ZENECA: Educator and Thought Leader in Web3 Roy Bhasin, popularly known as Zeneca, stands as an educational pillar in the realm of web3.

Twitter 97

Twitter Project Fashion Education 97

Keyhole.co

OCTOBER 4, 2023

Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 What’s the difference between a content creator and an influencer? Influencer: Focus on influencing the audience.

Content 59

Content How To Influencer Reputation 59

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

Influencer 65

Influencer Travel Marketing Instagram 65

Convince & Convert

NOVEMBER 24, 2015

David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. How unguarded, collaborative networking with peers in your industry can lead to success for your own business. In This Episode. ” —@dmscott.

Marketing 180

Marketing Hubspot Education Travel 180

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 181

Education Influencer UGC Apparel 181

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit. A post shared by Grove Collaborative (@grovecollaborative).

Types 116

Types Instagram Brands Collaboration 116

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience. She approaches brand collaborations with a strategic mindset.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Keyhole.co

JULY 18, 2023

Influencer ads: Ads that utilise influencers’ established reach to publicise products. Go more informal, playful, and authentic. Leveraging the TikTok creator marketplace The TikTok Creator Marketplace is a platform that connects brands with TikTok influencers to create promotional content. Cut the corporate logo.

Tips 52

Tips Marketing Trends Influencer 52

Social Media Strategies Summit

FEBRUARY 13, 2020

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. It is often difficult to market to marketers – they know the tricks of our trade, and aren’t as easily influenced as other consumers. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Square.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MAY 9, 2022

Short tutorials are one of the best ways to use this platform for educational content. If accompanied by catchy music, funny commentaries and authentic results, this type of TikTok video can become very addictive and fun to watch. Work with TikTok influencers and content creators. Produce educational content for your audience.

Engagement 117

Engagement Video Trends Education 117

Hootsuite

JANUARY 18, 2024

For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Aim to educate, entertain, or inspire , and keep the promotional posts to a minimum. Sign up now. Humanizing.

Social Media 122

Social Media Tips HootSuite Marketing 122

Later

DECEMBER 11, 2020

Influencer Marketing in 2021 Will Get A Serious Boost. More Authenticity in Instagram Captions and Posts. With Instagram Reels, brands and creators can create educational content, showcase their products or services, and have fun in a creative way. Brands and influencers collaborating on Reels content .

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Influencer Marketing in 2021 Will Get A Serious Boost. More Authenticity in Instagram Captions and Posts. With Instagram Reels, brands and creators can create educational content, showcase their products or services, and have fun in a creative way. Brands and influencers collaborating on Reels content .

Trends 52

Trends Instagram Microblogging Meme 52

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation. Be transparent and authentic. Work with influencers that match your brand values.

Social Media 138

Social Media Survey Influencer Buy 138

Keyhole.co

MARCH 8, 2022

Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. Advertising on TikTok is more authentic, fun, and trustworthy, compared to other social media channels. Work with influencers in your niche. What is TikTok marketing? Ads are seen more favorably.

Engagement 119

Engagement Hashtag Influencer Trends 119

Hootsuite

APRIL 3, 2023

Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust.

Engagement 111

Engagement UGC Facebook HootSuite 111

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. So, let’s assume you have a low budget and you’re not working with influencers.

UGC 139

UGC Hashtag How To Meme 139

Later

FEBRUARY 16, 2021

Supreme x Oreo’s Collaboration. Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own. 4: Supreme x Oreo’s Bold Collaboration. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

MARCH 29, 2021

The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Adore Me’s Chief Marketing Officer Chloé Chanudet said in a statement, per AdWeek , “Adore Me has been increasingly impressed by the content created by its influencer community. Owlet Baby Care.

Campaign 140

Campaign Facebook Influencer Embedding 140

Social Media Strategies Summit

AUGUST 5, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. I enjoy collaborating with colleagues and thinking of creative ways to amplify content. The collaboration was something people weren’t expecting, and I’m proud of how we pulled it together on such short notice.

Collaboration 49

Collaboration Trends Instagram Team 49

Sprout Social

JUNE 7, 2023

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. A memorable brand experience boosts brand recall and nurtures current and potential customers.

Brands 110

Brands Sentiment How To Analysis 110

Likeable

JULY 23, 2020

They have started to educate themselves further on anti-racism, their own privilege, and the issues that Black people have been facing in America for hundreds of years—and brands have followed suit. Brands can then leverage their influence with social media platforms to help ensure the content is reviewed and removed, if warranted.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Later

SEPTEMBER 28, 2020

From educational videos to beauty transitions, there are many ways to use TikTok for your business or personal brand. Be authentic” may sound cliché, but TikTok is the perfect platform to show your personality. Her content is entertaining and educational. Authenticity can add a layer of connection with your community.

Fashion 60

Fashion Hashtag Authentication Collaboration 60

Later

FEBRUARY 14, 2020

You can have full control over which posts influencers can tag you as a paid partner and gain real-time insights into how posts are performing — making your influencer partnerships more efficient, transparent, and trackable. Especially if they’re a micro-influencer trying to expand their business portfolio. .

Instagram 60

Instagram Tools Brands Content 60

Keyhole.co

NOVEMBER 17, 2023

SoFi began producing and sharing easily digestible educational content that broke down everything consumers wanted to know about refinancing student loans. The campaign was an instant hit and it influenced people to buy bottles of Arby’s sauce so sales numbers skyrocketed. Source: KPMG How do you accomplish this?

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

JANUARY 28, 2014

While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. They’ve found a handful of bloggers who write about outdoor cooking and have fostered relationships with them that result in authentic coverage.

Blogger 153

Blogger Case Study Klout Influencer 153

Later

APRIL 27, 2021

Educate Your Audience. From influencers to small business owners, daily routine videos give followers insight into you and your brand. If you’re a style influencer for example, you might want to show how you prep for a photoshoot — or how you plan your posting schedule! TikTok Idea #4: Educate Your Audience.

Education 69

Education Real Estate Video Tips 69