The Realtime Report

NOVEMBER 19, 2021

This is especially true when considering 70% of US internet users are likely to buy products from influencers they follow, along with the expected rise of US social commerce sales by a total of 35.8% to over $36 billion in 2021. As the influencer marketing industry continues to prosper, brands will need to adapt with it.

Influencer 209

Influencer Tips Proposal Authentication 209

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Brand relationships evolve through three key reputational components: awareness, perception, and preference.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. Better brand reputation. Having a lot of reviews can improve your brand’s online reputation and inform new potential customers. But you still want your customer reviews to be as authentic as possible.

Review 137

Review Case Study Reputation Study 137

Hootsuite

APRIL 19, 2023

Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. Brands that want to protect their reputations and build lasting customer relationships need to understand social media etiquette. Don’t risk your brand’s reputation.

Social Media 145

Social Media HootSuite How To Reputation 145

Twist Image

FEBRUARY 22, 2013

You can buy your way to the top. But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements. " Should I buy my way to the top for CTRL ALT Delete ? Brands buys fans, friends and followers online, all of the time. I probably should have.

Buy 111

Buy Journal Consultant List 111

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget.

ROI 100

ROI Influencer Marketing Survey 100

Social Media Strategies Summit

SEPTEMBER 26, 2023

of people go on socials to find inspiration for things to do and buy. The result is a positive reputation of a trustworthy, customer-oriented brand. You’ll see that this business built its reputation on its passion and dedication to baseball. One of the biggest drawbacks of branded content is that it lacks authenticity.

Social Media 130

Social Media Brands Content UGC 130

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. Oliver believes, “Customers are afraid to buy.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 107

Brands Sentiment How To Analysis 107

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 118

Strategy Brands Content UGC 118

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. But there are still things you can do to make sure your Twitter account is as credible and authentic as possible. And things you definitely should not do if you’re trying to build authentic reputation on Twitter.

Badge 145

Badge Twitter Authentication How To 145

Hootsuite

NOVEMBER 17, 2022

An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. Explain your NFT, what makes it unique, and make people want to buy it. Supply: How many of this particular NFT will ever be available to buy. How to buy NFTs. Find an NFT to buy.

Marketing 119

Marketing Avatar Buy Price 119

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

MAY 15, 2023

Over half (53%) are more likely to buy from brands who offer customer service via chat. And, unsurprisingly, 94% of people say positive customer service makes them more likely to buy from you again. Whereas goals for your organization will be more brand-focused, such as: Monitoring and improving your brand reputation.

Social Media 93

Social Media HootSuite Guidelines Marketing 93

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 123

Review Brands How To Analysis 123

Hootsuite

NOVEMBER 24, 2020

We’re talking about tools that handle admin tasks like posting, monitoring and reporting, so that you can keep your social presence on-brand, up-to-date, and authentic, while spending less time on the day-to-day. And using them is a very bad look for reputable brands. The DOs and DON’Ts of social media marketing automation.

Social Media 145

Social Media Tools HootSuite Template 145

Hootsuite

AUGUST 4, 2021

Before I ruin my digital reputation, a quick primer: A “shadow ban” is when a user is blocked or muted on a social media site (or online forum) without their knowledge. I was posting quality photography, with fun authentic captions (IMO). You can’t buy followers , and you can’t game the system. What is a shadowban?

Instagram 133

Instagram HootSuite Hashtag Authentication 133

Keyhole.co

JANUARY 18, 2024

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 16, 2023

It comes down to proactively managing reputational risks with consumers, employees and the market on social.” But Phillips warns this can create reputation risks if you don’t have a strong customer care strategy in place, or if you have an inconsistent posting cadence. Data supports his claim.

Social Media 72

Social Media Banking Brands Sentiment 72

Social Media Strategies Summit

NOVEMBER 4, 2021

Furthermore, the percentage of belief-driven buyers falls at 64%, showing that it’s more important than ever for businesses to approach all marketing strategies with credibility, authenticity, and transparency in mind. And, the best part is, it doesn’t have to be complicated at all. Example #1: Transparent Labs. Source: cxl.com.

Content 220

Content Marketing Compete Case Study 220

Social Media Strategies Summit

NOVEMBER 14, 2019

TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart. The post tapped into Sun’s network to amplify their message and drive more authentic connections among alumni, staff, and entrepreneurs across LinkedIn.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 128

Sentiment Marketing Analysis Loyalty 128

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Create authentic relationships with prospects.

Tips 129

Tips Authentication LinkedIn Groups 129

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online. Traditional brand loyalties are wavering as people buy more online. What is social commerce? The difference between social commerce and ecommerce.

Retail 136

Retail Instagram Buy Social Media 136

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. Be transparent and authentic. Find and buy products. Millennials are the most likely generation to buy after seeing an ad, watching a product video or reading a social media review.

Social Media 136

Social Media Survey Buy Influencer 136

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. Once shoppers find the item they like, they can purchase directly on Instagram fuss-free which encourages shoppers to buy. What is social commerce?

Examples 128

Examples Tips Patterns Instagram 128

Webbiquity SMM

JANUARY 30, 2020

Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Get Your Timing Right.

Brands 159

Brands Airlines Hashtag Influencer 159

Mindjumpers

JULY 12, 2010

We also know that it’s mostly friends and family members who play an important role in the information gathering and even purchasing decision stages of the customer buying journey. Finally, we know that there is a shift from selling to buying and the buying journey is increasingly happening online.

Influencer 216

Influencer Forums Reputation Blogger 216

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. Polishing up your brand reputation and authority. For B2B marketers, finding new and promising leads is a never-ending challenge.

Content 122

Content B2B Statistics Data 122

Pixlee

AUGUST 25, 2020

If you want to make your marketing more diverse and authentic, turn to your fans and followers. Work with them to craft campaigns that tell your brand story and theirs in an authentic way. . If your customers don’t feel like your products or services are for them, they’re not going to want to buy from your brand.

Brands 52

Brands UGC How To Authentication 52

Ignite Social Media

FEBRUARY 22, 2023

Not to mention Twitter’s issues with layoffs, platform stability, Elon Musk’s personal reputation and more have really affected public perception of this social media platform. Media Buying : Predicts the most effective ad and media placements for a business in order to reach its target audience and maximize marketing strategy ROI.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

FEBRUARY 14, 2023

Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. Authenticity. Don’t forget to compare the creator’s audience demographics with your own ideal customer profile to determine whether their followers would be likely to buy your product.

Influencer 110

Influencer Instagram Collaboration YouTube 110