Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. 82% of your prospects seek recommendations from their friends and families before buying. You can’t buy great customer reviews (at least not legally or ethically). with only a handful. Key Takeaways.

comScore 339

comScore Marketing Case Study Review 339

Sprout Social

JUNE 18, 2025

Their intentional, yet arms-length, approach to social media also manifests in their buying habits. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products. Gen X wants to see authenticity and reliability in influencer marketing.

Social Media 121

Social Media Survey Marketing Influencer 121

Hootsuite

SEPTEMBER 29, 2021

Thinking about buying TikTok followers ? In this instant-gratification world, of course it’s tempting to buy the metrics you want. Does buying TikTok followers really help your brand — or does it have the potential to do the opposite, and harm your social media reputation? How to buy TikTok followers. per new follower.

Buy 145

Buy Price Instagram Cost 145

Hootsuite

MAY 1, 2025

The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting. Authenticity wins across all platforms. Instead of shouting Buy this!

Influencer 91

Influencer Examples Campaign Marketing 91

Webbiquity SMM

FEBRUARY 16, 2021

Support a long customer journey: B2B buying decisions are made by teams. Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. When you leave your customers ignored in-app, they lose interest in buying from you.

B2B 297

B2B Examples Company Instagram 297

Bill Hartzer

OCTOBER 28, 2024

Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. But even among these digital natives, the preference to browse on social media and buy elsewhere remains strong.

Survey 78

Survey Retail Sentiment Authentication 78

Oktopost

OCTOBER 8, 2024

People buy from those they trust, and thought leadership is one of the best ways to establish that trust. Maintaining your authentic voice Your content must reflect your authentic voice. Why Thought Leadership Matters In B2B, trust is everything. From there, you can edit and add your perspective, making it uniquely yours.

B2B 118

B2B Trends Authentication Industry 118

Social Media Strategies Summit

MAY 21, 2025

All of which makes the content feel more authentic and increases its viral potential. And when your content is relatable to a broad audience, while also feeling authentic, youve got a great chance of going viral. Theres no built-in call to action, or even a gentle recommendation to try a specific Beardbrand product.

Brands 147

Brands Influencer Authentication Trends 147

The Realtime Report

NOVEMBER 15, 2024

The Role Authentication Services Play in Protecting Consumers In the contemporary world, the luxury goods market has emerged as a lucrative area for counterfeiters. As a result, authentication services have become critical weapons in addressing this issue, simultaneously protecting consumers and the luxury market.

Authentication 91

Authentication Apparel Analysis Samples 91

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. No matter how talented your team is, nobody can create a better marketing pitch than your own customers.

UGC 106

UGC B2B How To Authentication 106

Sprout Social

JUNE 26, 2025

The survey also revealed that 64% of social users are more willing to buy from a brand if it partners with an influencer they like. Because they have a hand in creating them, the influencer’s promotion of the products feels more authentic. seeing the world for less), the sponsorship felt both natural and authentic.

Influencer 107

Influencer Examples Marketing Affiliate marketing 107

Sprout Social

NOVEMBER 29, 2021

did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. But what type of social content actually captures consumers’ interest when they’re inclined to buy? We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e.,

Buy 145

Buy Brands Survey Apparel 145

Sprout Social

MARCH 27, 2025

The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. These higher engagement rates are likely due to their niche audiences, authenticity and relatability. But they also want authenticity.

Statistics 90

Statistics Influencer Marketing Authentication 90

Social Media Strategies Summit

JUNE 11, 2025

People don’t move through the buying process in a straight line. Eventually, they decide to buy (if you’ve given them a reason to). Culture-Driven or Lighthearted Posts People want to buy from brands they like. One day they’re curious, another day they’re comparing. That’s where content comes in. Blog posts are essential here.

Real Estate 165

Real Estate Content UGC Comparison 165

Sprout Social

SEPTEMBER 12, 2024

By attracting their followers’ attention with compelling content, your partners can introduce your brands to new audiences in a meaningful, authentic way. Incorporating influencers in the conception stage for campaigns can make the content feel more authentic and true to their unique niche.

Social Media 135

Social Media Content How To Sentiment 135

Sprout Social

JANUARY 24, 2025

Authenticity matters UK consumers value authenticity. Their authentic voice helps them stand out in a crowded market. Go beyond raw numbers to craft compelling narratives that showcase social media return on investment to secure budget buy-in from leadership. Sign Up for UK Index Insights Webinar Sorted? Take Innocent.

Trends 104

Trends Social Media Loyalty Authentication 104

Sprout Social

SEPTEMBER 17, 2024

This sparks those impulse buys. Creativity is key here—let your products shine in a way that’s engaging and authentic. Harness social listening to drive product and content innovation The social media landscape is constantly changing, and so too are the buying habits of the people using it. Cross-promotion is key.

Retail 120

Retail Social Media How To UGC 120

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And score buy-in. View this post on Instagram A post shared by Glossier (@glossier) 7.

Buy 136

Buy Video How To Templates 136

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 287

Advertising Social Media Strategy Authentication 287

Oktopost

MARCH 6, 2025

But how do you build a powerful presence on LinkedIn that feels authentic, strategic, and impactful? On this episode of Radically Transparent, Sara Lattanzio unpacks her secrets for growing a strong personal brand for herself and her executives and explains why its becoming even more powerful (and authentic) than the corporate brand itself.

Brands 87

Brands B2B Authentication Startup 87

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 258

Trends Social Media Authentication Instagram 258

Buffer Social

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. Keep your account on-brand, and feature products that people can buy from your website.

Instagram 115

Instagram How To Buy Influencer 115

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Make sure your products are there for them to find, and easy to buy when they do. Tags Shopping Tags allow you to tag products from your catalog in your organic Instagram content and ads, so your audience can tap through to learn more or buy right from their Instagram feed.

Instagram 94

Instagram UGC How To HootSuite 94

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. and others provide search tools to help you evaluate relevance, engagement and authenticity.

Influencer 246

Influencer Authentication Survey ROI 246

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. They are also making a big impact on purchasing decisions.

Platform 275

Platform Social Media Influencer Trends 275

Bill Hartzer

OCTOBER 30, 2024

Instead, they look for authenticity. Traackr’s report indicates a rise in consumer willingness to purchase directly from creators they trust, with 58% open to buying a creator’s brand. The response reflects growing concern about the role of AI in what’s considered “authentic” social media content.

Report 78

Report YouTube Trends Content 78

Sprout Social

FEBRUARY 7, 2023

Securing C-suite buy-in is essential to getting any new project off the ground. Employees are empowered to post authentically, while feeling confident they’re staying on-brand. The post Employee advocacy stats to secure C-level buy-in appeared first on Sprout Social.

Buy 113

Buy Curation Statistics Survey 113

Social Media Strategies Summit

SEPTEMBER 28, 2023

Indeed, 82% of consumers would be more inclined to buy from brands incorporating UGC in their marketing initiatives, with 86% saying they’re more likely to buy from brands that publish user-generated content — compared to just 12% who say the same about influencer content. Any abandoned cart email is better than none at all.

UGC 264

UGC Content Bazaarvoice Hashtag 264

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. for the authentic connections and brand equity you can build. *IMO =in my opinion, ELI5 = explain like I’m five (years old), CMV = change my view.

Reddit 97

Reddit Tips HootSuite Marketing 97

Bill Hartzer

NOVEMBER 22, 2024

New Survey From MGH Shows TikTok Has Major Influence on Holiday Gift Ideas, With 55% Stating They Have Already Found Ideas on the Platform This Season Buying Straight From TikTok For many users, TikTok isn’t just a place to browse. . “With TikTok’s 170 million U.S. users and its sales projected to hit $17.5

Influencer 78

Influencer Survey Project Retail 78

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Micro and nano-influencers boast higher engagement rates and authenticity within specific communities. Why is a roadmap important? Mega and macro-influencers offer wide exposure but may lack niche credibility.

Templates 98

Templates Template Influencer Strategy 98

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. They’re finding you on their FYP, through creators they trust, in authentic reviews or via SEO-optimized content tailored for social platforms.

Social Media 87

Social Media Survey Compete Influencer 87

Sprout Social

MARCH 12, 2025

From Louis Vuittons Discord server to The RealReals new Substack, brands are creating spaces for authentic community and forging stronger parasocial relationships with their audiences. They just need the buy-in to make it happen. In the face of so much network volatility, doubling down on community management makes a lot of sense.

Social Media 116

Social Media Survey Proposal Communities 116

Oktopost

MARCH 13, 2025

Its important because it helps increase brand awareness, build trust, and drive authentic engagement. How do you encourage employee advocacy and get buy-in from employees? How do you balance authenticity with time efficiency when employees create content? What is employee advocacy, and why is it important?

FAQ 87

FAQ Questions Guidelines Training 87

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. People who have bought your product but are just as likely to buy a competitor’s product next time. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Loyalty 122

Loyalty Brands HootSuite How To 122

Social Media Strategies Summit

SEPTEMBER 16, 2024

Per Entribe , 83% of consumers are likelier to buy from brands that share content from real customers. Amherst College: Share Day-in-the-Life Content Arguably, the single biggest benefit of recruiting student creators is to give an authentic look at the life of a typical student at your school.

Examples 249

Examples Content UGC Education 249

Hootsuite

APRIL 2, 2025

Hiltons storytelling is authentic and inspiring: think photos and videos taken by real hotel guests, horror stories from the competition, and partnerships with celebrities like (duh) Paris Hilton. Instead of simple promotion (for example, a billboard saying, Buy This Product !), How Hilton crafts its stories: 5 pillars to success 1.

Hotels 66

Hotels Brands Travel Authentication 66