Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. It finds the accounts with relevant audiences on platforms that are right for your brand so you don’t have to.

B2B 118

B2B Influencer Brands Marketing 118

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Buffer Social

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Brands 86

Brands Fashion How To Authentication 86

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. decided to take their brand partnership a step further with a product launch.

Collaboration 87

Collaboration Brands Loyalty Campaign 87

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. 82% prefer live video from a brand as opposed to social posts. Brand Videos.

Types 119

Types Video Content Case Study 119

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Define your brand mission statement. Identify personas.

Authentication 42

Authentication Brands CSR Hotels 42

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

UGC 98

UGC Brands Content Authentication 98

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Customer loyalty is about more than just rewards.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Ignite Social Media

JUNE 14, 2023

The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Additionally, using a consistent username across all social media platforms can improve your brand recognition and make it easier for users to find and follow you. Not sure what we’re talking about?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Likeable

JANUARY 7, 2019

In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit.

Social Media 91

Social Media Brands Authentication Loyalty 91

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 105

ROI Influencer Marketing Survey 105

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Instead, they embrace different post types, including static posts, text-based content, engaging carousels, attention-grabbing reels, and story highlights. Because of this, they have earned brand loyalty and trust.

Strategy 69

Strategy Social Media Loyalty UGC 69

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? In fact, they are great content for brands to use (and should use!).

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

Social Media 89

Social Media Content Airlines Authentication 89

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. KiraGrace’s Brand Story through Customers.

UGC 56

UGC Brands Apparel Content 56

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 136

Conversation Review Marketing How To 136

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. The rumors are true.). Drive leads and sales.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

JANUARY 25, 2024

Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships. Balance brand awareness with demand creation Balancing between brand awareness and demand generation is a critical aspect of effective social media programs.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. In fact, on Instagram Reels have the highest reach of all media types on the platform. And it’s well within your reach to start using it in your video marketing strategy.

Buy 117

Buy Video How To Template 117

Pixlee

MARCH 30, 2022

Social media is the number one source of brand discovery for 52% of this age group. Creating a two-way street between your brand’s social profiles and ecommerce website optimizes both channels for success ; 70% of shopping enthusiasts look to Instagram to discover new products. Trend #3: The Relatable Micro-Influencer Beats Out Celebs.

Trends 75

Trends Retail UGC Authentication 75

Mindjumpers

MAY 3, 2011

Depending on what type of business or brand you are, there are several advantages by being present. Drive preference and differentiation – On Facebook, people discover your brand through referrels from their friends. Use Facebook to bring your brand to life for your customers in real time. Make it interactive.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

UGC 59

UGC Brands Apparel Content 59

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 154

YouTube Tips Authentication Loyalty 154

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. The key here is consistency.

Communities 54

Communities Brands Badge Focus Group 54