Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. Lijit Search. Branding (208).

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Almost Savvy

JULY 15, 2010

Additional comments powered by BackType Click ‘Like’ to join us on Facebook! twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? Once it is authentically your truth, people will respond. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Reply Tamar Weinberg January 29, 2010 at 3:26 pm Right.

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Thats convenience!

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. izmantot soci?los « Tur?t

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Anonymous Jay – Thanks for the review. I was planning to get the Kindle version today, and this confirms that I was making the right decision.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System).

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. All of us have influences. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Sandi McCann Jay — this is great.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 17, 2010

It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with. And there’s no one better to create reputation with than the employees themselves. Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Post it to your Facebook page. Your LInkedin page. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). The standard charts and graphs are entirely useful.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. Its not because people are shunning brands.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. The answer for that is: “it depends.&# ) The @tamar Twitter account is my personal brand and what I love to do above all else, but it’s business account with just a bit of personal stuff. Perhaps, multiple personas are just not something for me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&# I don’t think one can be passionate without being authentic. Reply BlaketheMegalomaniac February 23, 2010 at 5:29 pm Good stuff here.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). How many brands or people do you know who are truly authentic?

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Follow him on Twitter.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

APRIL 14, 2010

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. I should be authentic instead.

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

SEPTEMBER 15, 2010

Thanks for reminding brands that the customers need some attention as much as the product/service. You can enable communities to coalesce around brands, then you can nurture and grow from there. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Stories can do all that.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. It doesn’t get any more authentic of an experience than that.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 146

Social Media Strategy Energy Consultant 146

Techipedia: Tamar Weinberg

APRIL 28, 2010

It would be sadder if someone built a brand new Facebook Page only to find out that Facebook canned it a second time. But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. It’s sad, really. Whose fault was it?

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Strategy Affiliate marketing Company 159