Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. But you’ll only enjoy those benefits through true , authentic community management. DO – Adjust your approach based on sentiment. DON’T – Enter into conversations where you aren’t invited.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. Influencers will Reconnect with Authentic Content . Influencer marketing may have had its roots in celebrity endorsements, but its evolution towards authentic and highly engaged community content will carry influencer marketing forward past lockdown.

Influencer 73

Influencer Trends Marketing Authentication 73

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. They might respond to negative comments to make things right or use positive comments in their marketing to show people they’re doing a good job.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. Such direct engagement with the customers gives your business a transparent and authentic brand image.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

JULY 17, 2023

Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Bonus: Mentionlytics’ advanced Sentiment Analysis feature detects the emotion of every mention, in any language.

Reputation 71

Reputation Tools HootSuite Sentiment 71

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

Questions 109

Questions Marketing Hashtag Analytics 109

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform.

Reddit 52

Reddit Marketing Lurker Posterous 52

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. The significance of real-time engagement with your audience Instagram Live offers a unique opportunity for businesses to connect with their audience immediately and authentically. Engagement nowadays is a two-way street.

Instagram 52

Instagram Strategy Notification Hosting 52

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. They can easily create and publish landing pages and blog posts.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Our three panelists echoed this sentiment.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 121

Brands ROI UGC Authentication 121

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. What Makes Emojis So Appealing? People use emojis for two reasons. Have fun with it.

Tips 122

Tips Marketing Press Release Influencer 122

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Affiliately.

Influencer 100

Influencer Tools UGC Marketing 100

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Yes, they land above traditional organic search results (those blue hyperlinks to blog posts that we know and love). The result?

YouTube 52

YouTube Video How To Sentiment 52

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

OCTOBER 12, 2023

Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand? Or, maybe they’ll inspire content for your next marketing campaign. Here are some of the details you should keep in mind: 1.

Social Media 120

Social Media HootSuite How To Template 120

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. Why is this marketing tactic so popular? According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. You can build a more authentic brand partnership. Because it works.

Influencer 114

Influencer Examples Brands Fashion 114

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Young people are driving the movement.

Retail 99

Retail Trends Fashion Marketing 99

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. One of the reasons why many reputation management gaps go unnoticed is because marketers simply aren’t aware of them – and therefore, the proper channels don’t exist for managing them. .

Reputation 96

Reputation Strategy Brands Review 96

Hootsuite

JULY 9, 2019

And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Then incorporate it into your own social posts, email marketing, and product copy.

Strategy 111

Strategy How To Marketing Review 111

Audiense

MAY 17, 2018

From consumer insight to production in marketing campaigns. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. “Marketing Trends” Segment: Social Media Presence.

Case Study 79

Case Study Activities Study Campaign 79

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182