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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

We all benefit because you can intimately understand your audience, helping to better build community and connection. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors. Put social data in the spotlight.

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What is User-Generated Content? And Why is it Important?

Hootsuite

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. What are social listening tools?

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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 116
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Understanding The Basics Of Instagram Social Listening

Keyhole.co

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By identifying influencers who align with your brand values and resonate with your target audience, you can establish authentic partnerships and amplify your reach.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. They can easily create and publish landing pages and blog posts. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information.