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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) In this article, we’ll cover some tactics for utilizing Facebook’s targeting options to ensure that this happens.

Mobile 172
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SoundCloud Mobile App Adds iPhone Playlists Feature

Devumi

The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users. As always, stick around for the end of the article where I publish my favorite track on SoundCloud right now! How the new SoundCloud mobile app feature works.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” Said differently, I think they are looking for Marketing Technologists!

Marketing 265
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The New Mass Media Is The iPad

Twist Image

The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. million iPads. This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated). This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated).

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The Era Of Exponential Marketing

Twist Image

Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. Most everything we look at in the marketing realm will need to be exponential. MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?