HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
To summarize the article, there should only be one URL used to get to the homepage of your website. Read my article on image optimization best practices for a full guide on optimizing images. I have put together a couple articles on this topic already. If you run an e-commerce site, check out my article on e-commerce microdata.
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