Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Catch all episodes here.

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Atlassian Strategy B2B Apple 118

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Episode Summary. Meet Helen.

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B2B Social Media Management Apple Authentication 62

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Influencer B2B Marketing Apple 174

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Catch all episodes here.

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B2B Facebook Apple LinkedIn 155

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Strategy B2B Apple Hosting 118

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

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B2B Apple Team Campaign 117

Oktopost

JANUARY 13, 2022

Or catch us on Apple Podcasts , Spotify , or YouTube. Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns. Listen to the podcast: ?

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B2B Apple Hosting Analytics 114

Oktopost

FEBRUARY 24, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary.

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B2B Apple LinkedIn Software 125

Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.

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Microsoft B2B Apple Conference 109

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Eric Hanson, CMO of Fuze takes the hot seat. Catch all episodes here. Meet Eric Hanson.

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B2B Apple Avatar Hosting 118

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. The mighty human behind that strategy often finds that scaling successful campaigns and exceeding targets month-over-month is much harder than they may have thought.

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B2B Apple Authentication YouTube 122

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Fire up your marketing campaigns by doing them exactly the same, said no marketer ever. Catch all episodes here. Meet Rick Haring. Episode Summary.

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B2B Apple Loyalty Hosting 118

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B.

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B2B Apple Consultant Team 118

Oktopost

AUGUST 31, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In this episode of Radically Transparent, Peter and Jen take a look back at some of the greatest marketing stories of all time and talk through what made these specific campaigns stand out.

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Marketing Apple B2B Software 118

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. In 2022, she won the Philadelphia Business Journal’s Social Media Star Award for Best B2B Campaign.

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B2B Apple How To Social Media Management 62

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Episode Summary. Love Going Behind the Post?

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Social Media Management Apple Journal Hosting 118

Ignite Social Media

MAY 27, 2021

Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Apple took a strong stand on user privacy with its iOS 14.5 So, the trend isn’t only on the B2B side of things. Running Paid Reach Campaigns.

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Privacy Social Media Apple Advertising 155

Oktopost

APRIL 7, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Far from a new concept, this style of personalized marketing has come back to the forefront of hot topics in the B2B marketing industry. Catch all episodes here.

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B2B Apple Marketing Buy 62

Oktopost

MARCH 24, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

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B2B Apple Hosting Meeting 69

Oktopost

APRIL 14, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She also shares how employee advocacy can strengthen your brand’s reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she’s started here at Oktopost to fuel your inspiration! Episode Summary. Meet Olivia.

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Social Media Social Media Management B2B Apple 69

Oktopost

JULY 18, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

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Social Media Management Social Media How To B2B 69

Oktopost

JUNE 6, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Episode Summary.

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Social Media Management Apple B2B Meeting 69

Oktopost

JULY 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Hot Topics: Golden community building tips for B2B brands. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Episode Summary. Meet Jessica. Love Going Behind the Post?

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Community building Communities Tourism Social Media Management 62

Koka Sexton

MAY 28, 2023

search(“statistics on effective email subject lines”) Recent stats related to email for B2B Marketing There are 4 billion daily email users, and this number is expected to climb to 4.6 Almost half of marketers report changing their email performance measurements as a result of Apple’s Mail Privacy Protection changes​ 1 ​.

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Statistics Construction Report B2B 52

Jason Yormark

FEBRUARY 18, 2010

The search shows I’ve attended are much more B2B, with Macworld having a much more consumer feel. My hope is that they would hit 10,000 by the end of the Mac Office Loves You campaign which wraps up 2/25. This entry was posted on Thursday, February 18th, 2010 at 1:05 pm and is filed under Apple , Social Media.

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Apple Embedding RSS Disqus 200

Sprout Social

MAY 10, 2019

However, with advancements in technology and ever-growing popularity in online streaming devices like Apple TV and Roku, there have long been other ways to access YouTube outside of a computer and phone. 46% of B2B buyers purchase something after watching video. The diversity of YouTube demographics extends to the B2B world too.

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YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

NOVEMBER 28, 2012

Ever bought something from the Apple store, like an iPhone? While this particular situation led to debate, the customer’s patterns were so consistent that the store was able to flag her for a triggered direct mail campaign personalized for pregnant women. If so, a few days later you inevitably receive an email about your new iPhone.

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Focus Group Groups Groups Loyalty 247

Oktopost

APRIL 21, 2020

These products are the ones you need to divest from and let go of , or at the very least minimize the investment in.Great examples of “dogs” are the Apple iPod and Google’s SketchUp. Identifying, and using the proper keywords for your campaign will help boost your website’s rankings. Statistically, this upgrade happens every ~2.2

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Marketing Apple Strategy ROI 138

Socialized

SEPTEMBER 28, 2017

A major press conference can rectify a lot of things and can also be used to showcase how great a product or service is; like Apple does upon launching any new product. Marketers have devised several tactics to obtain prospects’ email addresses so they can launch email campaigns by sending newsletters and other marketing material.

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Types Strategy Marketing CPA 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

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Social Media B2B Marketing SEO 245

Oktopost

JUNE 3, 2021

Listen to the Podcast: Never miss an episode about content marketing: Subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , LinkedIn or YouTube: Want more? Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Content B2B Apple Authentication 23

Sprout Social

APRIL 9, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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Resources Communities Instagram Overview 137

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. If you’re running any type of marketing campaign, you should be carefully tracking its performance. Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. I’ve used it to do all three.

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Analytics LinkedIn How To Report 111

Buffer Social

AUGUST 22, 2018

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Nike’s “Just Do It” and Apple’s “Think Different” slogans are perfect examples of what Ryan and his team were looking for. That’s not a problem though.

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Marketing Education Authentication B2B 90

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Are your competitors running influencer campaigns? Price points. Social ads?

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Research How To Marketing Price 97

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing. Keep It Simple.

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B2B Video How To ROI 118

Oktopost

MARCH 21, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Passionate about humanizing B2B brands, community, and personal branding, she manages all social accounts and heads the Oktopost employee advocacy program. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Episode Summary.

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Apple Social Media Management B2B YouTube 13