Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. Google Analytics can be an unlikely ally here.

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Social Media How To Survey Analytics 213

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

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Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

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Collaboration How To Education Team 224

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

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Social Media Social Media Management Skills Survey 86

Sprout Social

JANUARY 29, 2020

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

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Crowdsourcing Marketing Social Media Management Knowledge Base 77

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

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Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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Strategy Tips Twitter Marketing 109

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

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Social Media Social Media Management Sentiment Analytics 97

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

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Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Understanding brand health on social helps you understand: How consumers feel about your brand.

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Data Sentiment API Analysis 96

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Published on.

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Template Templates Social Media Video 97

Oktopost

JULY 6, 2023

Your sales and your marketing teams are aiming at the same target, but there’s a wall between them that only lets through a vague, hard-to-decipher mumble as they talk with each other. Your marketing team is in charge of your social media publishing strategy. And yet, the target remains the same: high-quality leads.

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Publishing Social Media How To B2B 62

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

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Influencer Tools Marketing Klout 76

Sprout Social

AUGUST 12, 2021

Only 29% of marketers use social data to assess campaign performance. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. 3 free social media campaign templates you can use right now. They promote collaboration.

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Template Templates Campaign Social Media 128

Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Boasting a global user base of 1.7

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Tips How To Hashtag Authentication 52

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. This content explosion isn’t imagined. Why put the link in comments in LinkedIn posts?

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Keyhole.co

SEPTEMBER 13, 2023

billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Simply put, we’ve almost become desensitized to online content, which makes it extremely difficult for social media managers to cut through the noise and build a connection with their audiences. Looking for More?

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Brands Meme Research Social Media 286

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Source free photos & crop them to social network dimensions.

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HootSuite Features URL Template 140

Sprout Social

JUNE 13, 2022

Save time with our powerful TikTok management tool. Much to the joy of social media managers, TikTok launched their Video Scheduler in spring of 2021 for Creator and Business accounts. This gives you a high-level look at your upcoming posts across platforms to avoid over-scheduling in a given day or time period.

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Tips How To Publishing Social Media Management 93

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

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Social Media Management Social Media Tools How To 115

agora pulse

MAY 3, 2017

These may be “ weekly reports ”, “ upcoming posts” or “budget spend”. If you need to manage multiple Facebook accounts then this will keep you on track. I switched my social media management to dashboards and my productivity has soared. A great dashboard really is the best way to manage multiple Facebook accounts.

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Facebook How To Social Media Management Report 153

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience.

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Hootsuite

FEBRUARY 2, 2022

You’re not the only social media manager who’s stuck. Then, you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. It’s actually pretty simple to do.

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LinkedIn HootSuite How To Publishing 100

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. But you can customize and include up to 12 sections, including playlists, upcoming and past livestreams and more. Step 2: Click on “Analytics” on the left side of the screen.

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YouTube How To Analytics Metrics 94

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 40

Influencer Tools Marketing Klout 40

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. How to use LinkedIn analytics. LinkedIn Post Analytics.

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Analytics LinkedIn HootSuite Marketing 145

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics.

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Products Social Media FAQ Sentiment 135

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Social Media Report Tip #2: Keep It Short and Sweet.

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Template Templates Report Social Media 82

Sprout Social

APRIL 1, 2020

.” And if you’re responsible for celebrity social media management, you know this all too well. Much like traditional brands on social media, celebrity accounts are responsible for coming up with a content strategy that engages their target audience. How does celebrity social media management work?

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Social Media Management Social Media Brands How To 125

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Give sneak previews of your upcoming products or launch them through Instagram Stories. Hat tip to Amanda Tessier for this one!). Company retreats.

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Sprout Social

JUNE 6, 2016

A social media analyst is able to answer questions to larger business objectives instead of simply recording likes and followers. This role is counted on to track campaigns, have effective marketing knowledge and thoroughly understand how to use social media management tools to engage, report and analyze social media data.

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Social Media Social Media Management Patterns Analytics 40

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Tools HootSuite Price Marketing 99

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers. But sadly, her internship will not including attending the upcoming Rugby World Cup ???? Opening a shop in a new city? Launching a menswear line?

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Social Media How To Hosting Hashtag 111