Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Create Facebook Pixel Events for Scroll Depth.

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Facebook Eventful Campaign Conversation 204

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. Enter: PostRank.

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Postrank Analytics Tools Klout 134

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Every Placement is Different.

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How To Facebook URL Cost 198

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. » Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week.

Analytics 161

Analytics Google Tools Case Study 161

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

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Instagram Facebook Marketing Features 106

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. See your posts from a feed, calendar, grid or list view. TikTok analytics tools. TikTok’s native analytics tool.

Tools 123

Tools Strategy Video Library 123

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

Strategy 109

Strategy Tips Twitter Marketing 109

Sprout Social

NOVEMBER 18, 2020

7 steps to a successful social media video marketing strategy. As video content continues to take over social feeds, get inspiration for how to refine your strategy and make your videos stand out from the crowd. Instagram video marketing: How to succeed. YouTube analytics for social media marketers.

Social Media 109

Social Media Video Strategy Tips 109

Likeable

OCTOBER 14, 2020

Even far smaller events prompted pauses for some of our brands. Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. Customize your feeds or stop complaining about them. Companies used to pause ads whenever a catastrophe happened.

Brands 127

Brands Marketing Message Boards Advertising 127

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials.

Instagram 143

Instagram Video Brands Compete 143

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Hootsuite

AUGUST 22, 2022

Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Markets – 22.2 Marketing – 20.3 Promote your events or products. Getting eyeballs on your content is half the battle for social media marketers. But which hashtags do you use?

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Not for Live Events.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed. All you have to do is choose a few simple targeting options and add a budget. When should you use social ads?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. If you’re keen to watch F8 live you can attend one of its international viewing events in your area or watch it online. The future of the News Feed.

Conference 94

Conference API Privacy Facebook 94

Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Seek out previous contacts at future networking events.

Eventful 114

Eventful StumbleUpon Digg Reddit 114

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 124

Engagement Report Video Metrics 124

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. You want people to be drawn to click on it when they see your YouTube Live video on their feeds.

YouTube 131

YouTube Privacy Mobile Video 131

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

AUGUST 25, 2021

How to schedule a TikTok live event. Let your followers know you’ve got an upcoming live stream with TikTok’s events feature. Create an event with a name, start time and date, description, and duration. When your event is ready, you can share the link via in-app messaging or link it in a video. Mistake #4: Bad lighting.

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How To Hosting Eventful Report 137

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Keyhole.co

SEPTEMBER 13, 2023

A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. When someone searches for a specific hashtag or clicks on one, TikTok presents them with a feed with the same tag. Besides scheduling and automating your posts, it offers a hashtag finder and analytics tool. With over 1.7

Hashtag 52

Hashtag Trends UGC How To 52

Hootsuite

APRIL 1, 2020

Make it a virtual event. Check out YouTube’s full digital events playbook here. Check your YouTube Analytics to see when your videos get the most views. Promote the event. Your live stream is a virtual event , so treat it as you would any other event. Read our complete guide to YouTube marketing.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. In addition to that, Oktopost includes all the monitoring, tracking, and analytics features you could hope to expect from a social listening solution.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. You should always aim to prove the effectiveness of your marketing campaigns.

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Hashtag Social Media Sentiment How To 52