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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 17.

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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Social Media. Related Posts.

Analytics 118
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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. This impact is only going to be further improved upon by the leading search engines.

SEO 224
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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

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9 Creative Ways to Improve Your Brand Awareness

Hootsuite

Whether it’s a free sample, a free trial or a “freemium” business model, a free taste of what you offer helps get people in the door and spreads awareness of your brand. The social networks all know that brand awareness is a key business goal for many brands using their tools, which is why they offer ads that specifically focus on awareness.

Brands 120
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Saying It Social has Added Two New and Exciting Services!

Saying It Social

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. However, it is not one of the sites that we manage for our clients. Let me explain.