Remove Analytics Remove Engagement Remove Journal Remove Social Media
article thumbnail

How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. Yet too much content is unread and unloved—rehashed brochure copy, prosaic social posts, and deadly-dull web content completely out of sync with the interests of the audience for whom it’s been developed.

Journal 147
article thumbnail

Why real social media experts are also great writers

Sherrilynne Starkie

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Great writers often keep a journal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. When it comes to a social media crisis, we know it’s not if, but when. Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make!

Industry 174
article thumbnail

The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

article thumbnail

11 Actionable Tips To Increase Your Instagram Engagement Rate In 2023

Keyhole.co

With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. However, with the decrease in organic engagement in recent years, boosting Instagram engagement has proven to be one of the biggest challenges.

article thumbnail

Experiment: Does Adding Links to Your Instagram Stories Ruin Engagement?

Hootsuite

Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

article thumbnail

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. Instagram 1.

News 72