Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142

Analytics YouTube Video Embedding 142

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics. Management tool analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach.

Social Media 267

Social Media Tips Marketing HootSuite 267

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 80

Curation Social Media Management Tools Social Media 80

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Sherrilynne Starkie

JANUARY 2, 2018

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Industry certifications prove a social media consultant’s practical skill too. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

Consultant 309

Consultant Social Media Curata Sysomos 309

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Harp Interactive

MARCH 31, 2010

Google Page Rank for branded and unbranded terms. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. SocialToo : Creates social surveys and manage Twitter Follower. Referring traffic to your website.

Analytics 350

Analytics Social Media Trendrr Digg 350

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Josh S Peters

MAY 24, 2012

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. and never got. Thanks for reading, Josh S Peters.

Analytics 150

Analytics Twitter Data Social Networking 150

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#.

Analytics 124

Analytics Google StumbleUpon Digg 124

Convince & Convert

MARCH 4, 2014

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. The reason?

Analytics 155

Analytics Marketing Social Networking Trends 155

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 47

Analytics Data Strategy Marketing 47

Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Both big-picture and granular data points can clue you in on what videos are doing well.

YouTube 99

YouTube Engagement Metrics Analytics 99

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 40

Analytics Data Strategy Marketing 40

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. It's a different kind of "social."

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Marketing

APRIL 11, 2013

A very notable 60% identify as medium-to-heavy social networking users, with 18% identifying as heavy users. Monty''s following finds itself with an Average Network a very notable 10X the size of that of the average Twitter user; with this account''s audience finding itself with an average social network of about 4,000 connections.

Analytics 164

Analytics Twitter Automotive Class 164

Kikolani

OCTOBER 10, 2011

How to Optimize 7 Popular Social Media Profiles for SEO covers how certain social networks use specific elements of information that you supply in your profile to optimize each profile on their network. Use this data to fine-tune your website, and to make sure you’re reaching your target audience. Social Media.

Analytics 113

Analytics SEO Social Media Google 113

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Ok Twitter folks… am curious… go into your analytics. There’s just one screen of data.

Twitter 138

Twitter How To Analytics Statistics 138

Absolute PA

APRIL 6, 2012

Now, I’m getting curious about Google+ and Pinterest. But as a small business owner, I find it hard to find the balance between being active on social networks and having social media edge out the actual business doing of my business. How do we decide how and where to spend our time on social networks?

Analytics 75

Analytics Activities Google ROI 75

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. Should Your Brand Worry About Dark Social? How to Measure Dark Social Traffic. Click To Tweet.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. Analisa Analisa is a powerful analytics tool with some listening capabilities.

Tools 111

Tools Tweetdeck Brands Sentiment 111

SocMed Sean

JULY 23, 2018

That is the reason why a lot of current research is on using technology to improve the user experience of the person using social media and also to improve scalability and analytics from the point of small businesses and other advertisers. Let us look at the few technologies which will shape social media usage in 2018 and beyond.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Waxing UnLyrical

MARCH 31, 2019

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. What About Analytics and Reports? Analytics and reports are ripe for improvement.

Analytics 164

Analytics Influencer Issues Metrics 164

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104