agora pulse

FEBRUARY 19, 2020

There are various tools to help, including: Google Analytics Demographics (persona building). Google Analytics Demographics and “Interests” feature allow you to better understand your current audience and create content catering to each segment/persona. Can You Optimize for BERT and Hummingbird?

Conversation 151

Conversation Marketing Google Analytics 151

agora pulse

OCTOBER 21, 2020

How familiar are you with YouTube analytics? Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Because of that fact, most of those people aren’t as familiar with YouTube marketing or even YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics?

Analytics 107

Analytics YouTube Overview Social Media Management 107

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

Feed 165

Feed Feedly News Facebook 165

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239

Analytics Report Google Disqus 239

Buffer Social

OCTOBER 2, 2023

This feature could add a fun, interactive element to your conversations with followers or team members. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available. That's it for the news!

News 80

News Report Social Media Instagram 80

Small Business Mavericks

MAY 8, 2012

Google Analytics is a great tool when used effectively. They were not geared to provide a service to European customers, and being net based business, mobile traffic had tiny 0.01% conversion rate, so the loss of that traffic wasn’t harming the business.

Analytics 161

Analytics SEO News Mobile 161

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Ignite Social Media

JANUARY 22, 2024

The good news is that brands can run TikTok ads without having a brand account on the platform. Set Up Your Ad Campaign In TikTok Ads Manager, create a new campaign. Select your objective (traffic, conversions, etc.) Monitor and Optimize Your Campaigns Check your campaign analytics to see what’s resonating.

Organization 179

Organization Campaign Conversation Platform 179

Laurel Papworth

FEBRUARY 17, 2021

I’ve been covering new media bargaining code in my Monday Social Media News lives, multicast at 10:45am Sydney time on Facebook, YouTube, Twitter/Periscope and LinkedIn Live but today the other shoe dropped. why Government is banned on Facebook (spoiler alert: they listed their own Pages as news/media?!)?

News 52

News Facebook YouTube LinkedIn 52

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. Your goal is to have a conversation, not an interrogation.

Conversation 100

Conversation Project Metrics Survey 100

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. Social listening and monitoring. Trend-tracking.

Curation 80

Curation Social Media Management Tools Social Media 80

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. taking new courses and certifications for self-development. It’s now predicted to have 1.8

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Direct Marketing Observations

MARCH 31, 2011

But what made all of those discussions and conversations cool was that we were connecting. To have conversations or make money? Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. Great for us but what about B2B ? There was always the missing component. An outcome. A means to an end.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. Sentiment and conversation trends matter. Analytics Drives News. Corporate Social Media ≠ Personal Social Media.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Jon Loomer

MARCH 14, 2022

They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. In other words, you may get the highest action rate from news feed. Use URL parameters and Google Analytics.

How To 198

How To Facebook URL Cost 198

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

APRIL 29, 2024

3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

Reputation 85

Reputation Brands Sentiment Survey 85

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Conversations (themarketingblog.wordpress.com) [.] 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Jon Loomer

OCTOBER 13, 2021

Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Take a look at the visit quality from your ads in Google Analytics. If you optimize for purchase conversions and you’re getting purchases from that placement, keep it.

Facebook 204

Facebook Eventful Campaign Conversation 204

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 109

Brands How To Sentiment Metrics 109

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

Strategy 52

Strategy Twitter Tips Marketing 52

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors.

Feed 90

Feed Feedly News Facebook 90

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions.

Metrics 107

Metrics Examples Marketing HootSuite 107

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. What News Release Measurement Used to Be. How to measure News Releases in 2018. In Google Analytics you would. 32 percent – generating earned media/clips.

News 40

News Press Release URL Analytics 40

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

Tools 52

Tools Social Media Curata Price 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Twenty4 Social

JANUARY 25, 2018

Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” Adam Mosseri , Head of News Feed said. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed.

Feed 40

Feed Feedly News Facebook 40

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. The social listening tools are part of a custom-built plan for enterprise users.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Oktopost

DECEMBER 22, 2019

If you’re really listening, you have a better chance of defining and steering the conversation. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. Hashtags are also excellent targeting and analytics tools. Dig into original research and analytics to find out key characteristics of your potential customers.

Hashtag 89

Hashtag Instagram Engagement Brands 89

agora pulse

JANUARY 6, 2021

Look for unusual changes in impressions or conversions, and address any minor issues right away. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Review Analytics & Optimize Campaigns. Read Industry News. Put any major problems on your to-do list for later.

Social Media Management 172

Social Media Management Social Media Curation UGC 172