Sprout Social

AUGUST 22, 2022

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Search YouTube comments.

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YouTube Features Engagement Hashtag 72

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this. So to check your Instagram analytics, you must own a business or creator account.

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Metrics Analytics Instagram Hashtag 52

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media.

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ROI Team Social Media Metrics 135

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Buffer Social

OCTOBER 23, 2023

Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Test different captions to see which perform best regarding views and engagement. Listen to your community.

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YouTube Tips Collaboration Trends 113

Waxing UnLyrical

FEBRUARY 13, 2015

If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Instead, they’re taking almost a sideways approach to it.

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Analytics Case Study Proposal Consultant 100

Social Media Strategies Summit

JUNE 3, 2022

The hardest part of any job I’ve had is caring about data and analytics. Still, we’ve already seen an approximately 2% increase in IG post engagement compared to the same period from the previous year (pre-student photographers). I love the visual aspect, and I like that it lends itself to posting to build a sense of community.

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Newsletter Project Aggregator Team 218

Waxing UnLyrical

MARCH 11, 2016

Conversions & engagement r good options #measurepr. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform.

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Meeting Comparison Banking Retail 100

Oktopost

MARCH 25, 2024

So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. No advocates, big problem.

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Metrics Training iPad Meeting 75

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement?

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Social Media Sentiment Data Team 124

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. This shift has made X a central hub for digital tactics aimed at tapping into a vibrant and engaged user base. Twitter communities Join the Twitter Community.

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Strategy Twitter Tips Marketing 52

Waxing UnLyrical

APRIL 9, 2020

Zoom, an online videoconferencing service, was serving 10m customers a day at the beginning of the year, most of them in business meetings. Now it is providing 200m people a day not just with meetings, but with Tai Chi classes and “quarantinis”. 2 Engagement. Shock and awe! I hope to see you there!

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Eventful How To Energy Training 334

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

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Strategy Sentiment Marketing Analysis 128

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. But how can you be sure these engagements are translating into conversions?

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B2B Metrics Social Media Social Media Management 62

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Shonali kicked things off, predicting a growth in the number of those who will offer analytics. New trends? Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

Later

MAY 13, 2021

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

Communities 60

Communities Instagram Small Business Hosting 60

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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HootSuite URL Analytics Forums 120

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

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Analytics Data Training Marketing 60

Sprout Social

FEBRUARY 2, 2023

She says Figo often matches or surpasses its competitors’ views, engagements and share of voice. By posting every work day, she could identify which content types generated the highest impressions and engagements. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

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Social Media Insurance ROI Meme 110

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Creating a community. Engagement.

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Report Social Media Metrics Aggregator 147

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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Communities Instagram Analytics Exercises 97

agora pulse

JUNE 29, 2020

Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.

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Social Media Engagement How To Groups 104

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. It will finetune its position as the place where professional meets personal, where influencers aren't just faces but voices of credibility, and where brands don't just talk at their audience but connect.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

DECEMBER 15, 2023

It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. There is a lot of training and preparation needed in order to create an engaging end result. What else is important to them?

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Brands Marketing Real Estate Collaboration 148

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

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B2B LinkedIn Authentication Loyalty 62

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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Sentiment Banking Patterns Hotels 111

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

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Groups Groups Communities Organization 111

Keyhole.co

AUGUST 22, 2023

As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. It provided access to an obtainable form of entertainment and engagement that doesn’t require expensive equipment or resources.

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YouTube Overview Metrics Analytics 52

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. This creates a robust community within LinkedIn.

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Groups Groups LinkedIn Microsoft 130

Sprout Social

OCTOBER 21, 2020

With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. Keeping your audience engaged is just a matter of having the ingenuity and insights to pivot and provide a meaningful experience. Wellington, meet the belugas! ?? ?? A total of 8.5

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Social Media Analytics Eventful Hashtag 113

Keyhole.co

AUGUST 2, 2023

It means creating engaging, valuable, and original content that meets the needs and interests of your audience. Understand what type of content they find valuable, and then create videos that meet those needs. Virtually all marketing tactics except SEO will provide a short-lived surge in views and engagements.

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

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Patterns Sentiment Analysis Proposal 120

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Or, an ice cream chain with a well-loved flavor might increase the production of that flavor to meet consumer demand. Advanced analytics and insights. Powerful analytics platform for in-depth insights.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

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Social Media Management Social Media Tips Skills 102

Later

DECEMBER 11, 2019

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Posting more consistently can also help with your Instagram engagement. You’re not alone!

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Engagement Instagram How To Hashtag 53

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

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Campaign Hashtag Analytics Metrics 121