Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Make it Count: Content Marketing Analytics. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more!

Resources 99

Resources Content Case Study eBook 99

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Your business is unique, but do your brand assets reflect that?

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Search Engine Optimization (SEO). Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising. Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B. — 11.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. From social media and emails to SEO and beyond, you should have a pulse on which channels perform the most in regard to sales. Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

HootSuite 111

HootSuite Brands Price Collaboration 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. And like last year, I have a gift for you. Every year, I read hundreds (thousands?)

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Sprout Social

JANUARY 30, 2020

Let’s say you’re marketing an SEO tool. Some of your target audience may not even know what SEO is yet. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. The importance of SEO and organic reach really can’t be stressed enough.

Strategy 99

Strategy Marketing Case Study How To 99

Oktopost

JANUARY 17, 2024

Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals. While 59% of businesses report using at least five website intelligence platforms , consider starting with a powerful, well-established one, such as Google Analytics.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

JANUARY 9, 2012

How can Twitter to used to support SEO efforts? Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. How to Get More Followers on Twitter by Graywolf’s SEO Blog. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

AUGUST 8, 2017

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration. The analytics feature will be coming soon.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Lisa also recently authored a guest post here on web analytics and lead scoring. Liz Bonilla. She’s a rock star on Twitter and also speaks French. EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter SEO. Twitter SEO Best Practices by SEOptimise.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. Same thing with HubSpot.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Unlike pure SEO management tools (e.g., Backlinks remain a key component of SEO.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. ” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. Can social media help shorten b2b sales cycles? Reporting that “while B2B social media spending increased 9.6%

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

OCTOBER 23, 2012

” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. 4 Twitter Analytics Tools For Your Business by Social Fresh. Noting that “first impressions matter.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 8 Ways to Not Get ReTweeted by HubSpot Blog. So why keep trying to do it?…When

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. B2B And A Resistance To Video Marketing by B2Bbloggers. Quantify the biggest brand topics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

agora pulse

APRIL 28, 2020

I wish I had paid more attention to the more important analytics such as engagement, click-throughs, and more. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. Penn is an authority on analytics, digital marketing, and marketing technology.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Rebekah Radice

FEBRUARY 1, 2016

These details can come from many sources: Google Analytics. Use this Persona Template from HubSpot. Not the traditional SEO tactics we once knew. This is great for B2B market, but only when used intelligently. Income – $75k. Persona Resources. Customer Surveys. Customer Interviews. Not sure how to get started?

How To 114

How To List Social Media SMS 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. In honor of my birthday, I now have 300 posts to share. Leveraging Other Social Media Sites.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter. 8) Commun.it.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204