Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Here’s a closer look at why you should be using SEO and blog content writing as a marketing strategy and how leveraging them can be beneficial. Have you heard the term?

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., How can you get more links to your blog?

Alltop 148

Alltop Tips Hubspot Directory 148

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Some of the most popular SEO tools also include Soovle which scraps keywords from multiple sources, and Moz keyword explorer. . Free tools, such as the above ‘keyword trackers’ provided by SEO services.

Comparison 145

Comparison SEO Curation Domain Name 145

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content 124

Content Brands Findability Marketing 124

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

agora pulse

NOVEMBER 10, 2020

Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. With HubSpot analytics, you can better understand customers, track leads and conversions, and find out which activities and channels have the best ROI. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

NOVEMBER 12, 2012

By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results. .”

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share it on StumbleUpon.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! SEO: The Free Beginner’s Guide from Moz.

Resources 99

Resources Content Case Study eBook 99

Writtent Blog

NOVEMBER 18, 2013

Building brands with quality content that will help drive up your conversions, focus your SEO, and more. SEO Copywriting. Tips, social media writing advice and strategies for creating great web copy by the first agency to ‘focus on SEO content development.’ Copypressed. The Copybot. ’ 10. ’ 11.

Content 88

Content Marketing SEO Hubspot 88

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Trying to engineer the perfect post for SEO isn't always the best SEO! What are the benefits of blogging for your small business? Get started!!

Small Business 60

Small Business Hubspot Proposal SEO 60

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. From social media and emails to SEO and beyond, you should have a pulse on which channels perform the most in regard to sales. Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team.

Data 117

Data Marketing How To Collaboration 117

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

NOVEMBER 30, 2016

Search Engine Optimization (SEO). Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising. Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B. PPC for lead generation and B2B. — 11. Link Building.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. Invite your connections and grow your group.

Groups 109

Groups Groups LinkedIn Template 109

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. And as a side benefit, this is helpful for SEO. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Link it to the page on your website about that product.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Hubspot has an incredibly useful tool, aptly named Make My Persona , for naming and presenting data on potential buyers. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

JANUARY 28, 2014

The following are some I’ve used before, and love: HubSpot Blog Topic Generator. Here are a few examples of high-performing content from our archives: 14 Blog Writing Tips for Creating SEO-Friendly Posts. Tweak Your Biz Title Generator. Portent’s Content Idea Generator. Use a Verb. Be Tasteful.

Tips 86

Tips Hubspot Small Business Case Study 86

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. HubSpot ). HubSpot ). Based on the findings above, here are four key takeaways for B2B marketing professionals: You have to be there. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: DrumUp Blog ). Statistica ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. And the way to effectively do so is to invest in SEO. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity.

Loyalty 205

Loyalty Software Publishing SEO 205

ProBlogger

JULY 16, 2014

Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. There was a catchy, SEO headline, sub-headings, lists, and a call-to-action at the end. Check out their website – do they have a blog? Is it awesome?

Applications 43

Applications Tips Sample Samples 43

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. by HubSpot. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider.

Content 193

Content Tips Marketing B2B 193