Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 125

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

AUGUST 2, 2022

Structure this like a traditional SWOT analysis. Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). Performing a SWOT analysis of your and your competitors’ customer service offering is a clear way to see gaps in the marketplace. Send out surveys.

Template 77

Template Templates Strategy HootSuite 77

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

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HootSuite URL Analytics Forums 120

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

SEPTEMBER 20, 2023

Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

OCTOBER 10, 2022

Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. You can use feedback from NPS (net promoter score) surveys to identify the customers who are most likely to make referrals.

Brands 75

Brands B2B SEO Influencer 75

Razor Social

MARCH 30, 2016

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

OCTOBER 28, 2019

SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. one to 10) or sentimentally (e.g., Mentions can be either: Direct (e.g., “@Hootsuite”).

Metrics 112

Metrics Social Media CPM CPC 112

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. It finds your customers Companies using traditional marketing methods (e.g. Reply Jay B.

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Social Media Strategy StumbleUpon Digg 269

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 116

Reputation Review Sentiment Software 116

Hootsuite

JULY 17, 2023

Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Bonus: Mentionlytics’ advanced Sentiment Analysis feature detects the emotion of every mention, in any language. See how it works today!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Are you using social to recreate lost customer experiences?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

MAY 15, 2023

Managing all your messages from one dashboard also significantly reduces the time lost to checking multiple DM inboxes across social networks. Measure customer satisfaction A social inbox with pre-installed customer satisfaction surveys and analytics gives you immense insight into how your customers feel about your brand and your team.

HootSuite 89

HootSuite Survey Team Report 89

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here. Dig into ratings and reviews.

B2B 109

B2B Research Sentiment Marketing 109

Sprout Social

NOVEMBER 3, 2021

So your first step is to find out who your audience is and which social channels they prefer. You can gather this information in several ways: Interview or survey your prospects and customers. Use social listening tools to find where discussions in your niche are happening. Are people clicking on images?

Social Media 138

Social Media Tips Authentication Collaboration 138

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Lacks support for a number of social media platforms.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 142

Social Media Strategy Consultant Blogger 142

Hootsuite

JULY 15, 2020

Google Analytics : See which social networks appear in your referral traffic report. Take some cues from the customer research your competitors have already done, using tools like: Buzzsumo : To search for top shared content across social networks, including engagement data. Active on social media.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Discover the sentiment of a brand, product, or topic on Twitter. Showcase reviews: Buffer Social. 1) TwitterCounter. Google Review Count: 436. ” — Comms Axis.

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Tools Twitter Sample Samples 100

Kikolani

JULY 12, 2013

How to Perform a Content Audit – Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring.

Marketing 117

Marketing Mashup RSS Survey 117

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

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Social Media Tools Netvibes Sample 207

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. If you (or any of your readers) have any quantifiable evidence of social media’s role in generating qualified, sales-ready B2B leads, I sure would like to see it. Chris @ckochster.-=

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Laurel Papworth

JULY 23, 2010

List of Social Media Election sites for Australian 2010 election. An early analysis of election 2010 sites. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. Dr Lauren Rosewarne, School of Politics and Social Sciences.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Razor Social

DECEMBER 21, 2016

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Currently, there are 500+ apps and services you can choose from. Talkwalker Alerts.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Simple, right?

Marketing 264

Marketing SEO Case Study Small Business 264

Bare Feet Studios

SEPTEMBER 30, 2010

Traditional media surveys a manini segment of the population once or twice a year, hope those people are telling some version of the truth, and then they extrapolate like hell to come up with numbers. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

Social Media 60

Social Media Upcoming Conference Viddler 60

Techipedia: Tamar Weinberg

JULY 8, 2008

A marketer also reaches out to the target audience through various methods of social networking, and constantly monitors the buzz surrounding the client’s products and services. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

ProBlogger

JULY 11, 2016

This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. Traffic spikes and why – social network, blogs, seasonal. Promotional activities – guests posts, social, SEO, how did it go? Social media engagement. Reader Survey – ask questions.

Review 20

Review How To Blogger Analysis 20

Sprout Social

MARCH 27, 2023

There are three engagement metrics that are universal among the major social networks: Clicks: Users are only going to click on content that interests them. Talk to customers In addition to employing social listening tactics, jump on a customer call or run a survey as you ideate on campaign ideas.

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Campaign Social Media UGC Metrics 126