Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 165

Social Media Strategy Template Templates 165

Hootsuite

JULY 19, 2023

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Direct Marketing Observations

MARCH 21, 2011

Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need. Impactful stuff…

Social Media 171

Social Media Strategy ROI Aggregator 171

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 116

Social Media Sentiment Survey Marketing 116

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 141

Data Social Media Sentiment Team 141

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Anne Joseph is a passionate social media writer and working at Bouxtie. Tik Tok for Business.

Brands 273

Brands Hashtag UGC Aggregator 273

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Likeable

NOVEMBER 30, 2021

Learn more about Smarter Social , our solution for in-house digital teams, here. that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. What are existing social behaviors or trends you can latch onto? Get in touch.

Social Media 83

Social Media Content How To Module 83

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

Newsletter 218

Newsletter Project Aggregator Team 218

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Anne Joseph is a passionate social media writer and working at Bouxtie. Tik Tok for Business.

Brands 195

Brands Hashtag UGC Aggregator 195

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. WES1919 #INWED20 [link].

Strategy 132

Strategy Marketing Metrics Education 132

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? And it’s all yours.

Brands 110

Brands How To Sentiment Metrics 110

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? But this also shows how Newser is pushing aggregation to the extreme.

Aggregator 110

Aggregator Content Syndication Journal 110

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

SocMed Sean

DECEMBER 21, 2011

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Personally, I do leverage tools like Paper.li, but as an aggregation tool, not for the purpose of filler tweets. Do you automate your social media activities?

Paper.li 278

Paper.li Social Media Tweetdeck Foursquare 278

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Convince & Convert

SEPTEMBER 1, 2017

As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. In the social media era, the question of who owns what ideas is only intensifying. Click To Tweet. Facebook Rolls Out New Protection Tools.

Social Media 163

Social Media Content Aggregator Trends 163

Mindjumpers

NOVEMBER 23, 2012

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Put Content Marketing at the Heart of Your Brand Strategy. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. Put together social reports that highlight your success. Link Clicks.

Social Media 125

Social Media How To Metrics Analytics 125

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Socialized

AUGUST 26, 2010

If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social.

Social Media 187

Social Media Badge Aggregator Sites 187

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Eventful 155

Eventful Social Media Conference Hashtag 155

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

Team 135

Team Social Media Management Skills Trends 135

The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. Where do you find content ideas for social media? Social Mention.

Social Media 167

Social Media Content How To Aggregator 167

Convince & Convert

JUNE 6, 2014

He calls his employees who are in charge of strategy City Planners. via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy.

Social Media 144

Social Media API Aggregator Team 144

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 188

Small Business Social Media Loyalty Aggregator 188