Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Competitive analysis.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

Review 127

Review Brands How To Analysis 127

Sprout Social

SEPTEMBER 9, 2020

Because the truth is, an effective marketing strategy relies on consumer voices and insights. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Director of Brand.

Organization 125

Organization Sentiment Social Media Management Analysis 125

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). The last section under Audience Analysis is “Behaviors”.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

JUNE 1, 2021

It’s a chance to emphasize the value of social, learn more about your client’s future strategy and share your vision for the road ahead. Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment.

Sentiment 90

Sentiment Proposal How To Metrics 90

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Coming up with an Instagram listening strategy.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” FREE Guide: SMART Goals for Social Media Strategy. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 8, 2022

While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. The platform aggregates account data to identify top-performing content and opportunities to optimize. Beyond that, YouTube SEO requires its own set of strategies and tactics to maximize your videos’ visibility.

YouTube 106

YouTube Tools Analytics SEO 106

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. If you’re already sold on the value of listening, download this cheatsheet to build an org-wide listening strategy. . Is sentiment trending up or down?

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

MARCH 7, 2022

This scenario paints an insightful picture: you need to know what’s working (or not) and tweak your social marketing strategies accordingly. With proper analysis, you can identify the real reason and increase the effectiveness of your content. Sentiment shows how people feel about your business. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Now, brands can take the key findings and implement them into marketing strategies. Provide Value on Insights, Not ROI.

Research 60

Research Engagement How To Sentiment 60

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MAY 27, 2011

Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. We care about the results because they present trends or aggregate data points in some way. For the purposes of this discussion, that's analytics.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more.

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

FEBRUARY 7, 2024

Responding effectively to their strategies can make all the difference in propelling your business forward. Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Improve business strategy Competitive intelligence drives smart, data-driven decision-making. And there’s more.

Tools 94

Tools Sentiment Marketing Reputation 94

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 104

Analysis Tools Compete Aggregator 104

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making.

Template 127

Template Templates Social Media Brands 127

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for competitive analysis. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. CivicScience''s platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. . Joel kindly agreed to answer a few questions and give us his views on the future of second screen TV and socialTV. .

Research 83

Research Smart Phone Aggregator iPad 83

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

MARCH 27, 2024

Incorporating review management into your overall reputation management strategy leads to a threefold effect: you gain valuable insights into customer perceptions, address customer concerns promptly and showcase your brand’s strengths to potential customers. This transparency manages expectations and allows customers to plan.

Review 83

Review Brands Sentiment Reputation 83

Sprout Social

DECEMBER 5, 2023

A standard reputation management software also includes news monitoring, competitive analysis, and customer service, which all work together to help brands cultivate a strong reputation. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 99

Reputation Software Tools Sentiment 99

Sprout Social

JANUARY 5, 2023

The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands. These answers can inform your messaging and improve your content strategy. Tracking and aggregating these one-off social messages through monitoring would be one approach. Social listening tools.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. When all your reviews are located within one platform, it’s easier to monitor, respond and improve your review management strategy. Why do companies need review management software?

Software 98

Software Review Reputation How To 98

Sprout Social

OCTOBER 22, 2018

This is why developing a social strategy for your CEO is important. Consider providing them with a content aggregation or advocacy tool to cut the time it takes to find and share the right articles in half. Listening and sentiment analysis are two great methods for “measuring” or evaluating reputation.

Reputation 74

Reputation Industry Aggregator Research 74

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. CivicScience's platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. . Joel kindly agreed to answer a few questions and give us his views on the future of second screen TV and socialTV. .

Research 40

Research Smart Phone Aggregator iPad 40

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

MARCH 15, 2023

By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. All this info allows us to spot trends and patterns that can be super helpful for building an informed social media strategy. Competitor analysis: How do you stack up against your rivals?

Analytics 102

Analytics Tools Facebook HootSuite 102

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

SEPTEMBER 5, 2023

Here are a few of Sprout’s tools that will accelerate your workflow: AI Assist : Generate engaging captions in seconds using AI, and get time back for campaign strategy development. Reports like these make it easy to demonstrate how your social strategy translates to company goals.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Sprout Social

JANUARY 30, 2023

Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. Here are four brands embedding social into their customer-centric strategy–and takeaways for how you can do it yourself. Here are a few ways you can prioritize customer centricity in your social strategy.

Examples 114

Examples Brands How To Aggregator 114