Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. The Director of Brand. For instance…. For instance….

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 133

Sentiment How To Marketing Analysis 133

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). The last section under Audience Analysis is “Behaviors”.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. What does that say about audience preferences?

Sentiment 88

Sentiment Proposal How To Metrics 88

Sprout Social

FEBRUARY 20, 2020

Competitive analysis. Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is It Time To Reconsider Sentiment Scoring? Is Sentiment Making Brands Stupid?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Social listening likewise goes hand in hand with sentiment analysis. Conducting competitive analysis. Monitor your customer sentiment. Looking for love?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 8, 2022

While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. The platform aggregates account data to identify top-performing content and opportunities to optimize. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment. Social Blade.

YouTube 105

YouTube Tools Analytics SEO 105

agora pulse

NOVEMBER 10, 2020

Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Awario, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 5, 2020

Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . Are users running into bugs?

Tools 92

Tools Sentiment How To Team 92

Razor Social

MARCH 30, 2016

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MARCH 7, 2022

With proper analysis, you can identify the real reason and increase the effectiveness of your content. Sentiment shows how people feel about your business. If you want in-depth analysis, click “Go to Channel Analytics” on your dashboard. Account mentions: Monitor the number of times people mention your brand on social media.

Report 52

Report Social Media Metrics How To 52

Net-Savvy Executive

OCTOBER 25, 2012

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." I've seen many tools that find relevant content and apply some level of automated analysis, but we're not about to replace the analyst. It's not an original idea, but it is one we still haven't mastered.

System 79

System Flipboard Crowdsourcing Sentiment 79

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data.

Research 60

Research Engagement How To Sentiment 60

Net-Savvy Executive

MAY 27, 2011

Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. We care about the results because they present trends or aggregate data points in some way. For the purposes of this discussion, that's analytics.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

DECEMBER 28, 2010

Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Sentiment Analysis is Not a Mood Ring - March 2010. Human vs. machine analysis - April 2007 (#7 in 2009). Comparing Social Media Analysis Platforms - March 2010. 5 Manly Things - February 2009.

Analysis 48

Analysis Aggregator Sentiment Analytics 48

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 103

Analysis Tools Compete Aggregator 103

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 103

ROI Analytics Influencer Campaign 103

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more.

Tools 93

Tools Sentiment Marketing Reputation 93

Sprout Social

MARCH 27, 2024

Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. Plus, competitive analysis allows you to anticipate shifts in market share and demand. This transparency manages expectations and allows customers to plan.

Review 82

Review Brands Sentiment Reputation 82

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. CivicScience''s platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. . Joel kindly agreed to answer a few questions and give us his views on the future of second screen TV and socialTV. .

Research 83

Research Smart Phone Aggregator iPad 83

Sprout Social

DECEMBER 5, 2023

A standard reputation management software also includes news monitoring, competitive analysis, and customer service, which all work together to help brands cultivate a strong reputation. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 98

Reputation Software Tools Sentiment 98

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 126

Template Templates Social Media Brands 126

Sprout Social

OCTOBER 22, 2018

Consider providing them with a content aggregation or advocacy tool to cut the time it takes to find and share the right articles in half. Consider providing them with a content aggregation or advocacy tool to cut the time it takes to find and share the right articles in half.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 119

Reputation Review Sentiment Aggregator 119

Sprout Social

MAY 10, 2023

But a good review management software will do the work for you by collecting reviews across various channels and aggregating the data into one place, enabling brands to mine and analyze the data to help streamline their response protocol. Podium has a variety of helpful features including sentiment analysis and competitive benchmarking.

Software 97

Software Review Reputation How To 97

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. The better approach? Strategy #1: Brand health.

Social Media 82

Social Media Sentiment Hashtag Analysis 82