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7 examples of influencer marketing campaigns

Sprout Social

There are many variations of influencer marketing campaigns, but they all harness the creator’s loyal following, trustworthiness and authenticity. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements.

Examples 120
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How to Make Money on YouTube

Buffer Social

Collaborating with brands Brand deals are omnipresent in YouTube videos ( “This video is sponsored by…” ), which can be attributed to the symbiotic relationship between brands and creators. Your chances of collaborating with a brand improve with more detail you add.

YouTube 72
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Co-creation: Why creators should be part of your product development team

Sprout Social

Creators already have their hands in sales with affiliate marketing. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Today’s marketing collaborator could easily become tomorrow’s competition.

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What is Sponcon, And Should Your Brand be Doing It?

Hootsuite

So when it comes to discussing the delivered product, act collaboratively: let the creator be creative, it’s what they do best. Keep a close eye on comments and mentions. Another reason to be aware of comments and mentions is that they can act as a reasonable gauge for the success of the partnership. Disclose the sponsorship.

Brands 96
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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers. Here are the key components behind Stanley’s marketing strategy drawing in thousands of buyers. The brand is active on social media platforms and posts interesting content with collaborators.

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How this Creator Used Business Strategy to Grow on TikTok

Buffer Social

Another, pretty major, part is the recognizability of her brand, thanks to the commenter that inspired her tagline. She approaches brand collaborations with a strategic mindset. Research the market, understand the audience's needs, and identify opportunities for collaboration with brands.

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5 Common Misconceptions About Micro-Influencers

Pixlee

Micro-influencers also maintain the engagement rate of their followers by producing quality content, engaging with their followers’ comments and posts, and curating an authentic and supportive community. Another myth is that collaborating with influencers is expensive. Misconception 4: They’re Expensive.