Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Social Advertising and Video. Year after year, social advertising keeps growing.

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B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

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B2B Trends Marketing Technorati 185

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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Research Report Social Media CPM 257

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

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B2B Strategy Marketing Metrics 219

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady). Deep, Relevant B2B Audience Insights.

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LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

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Trends Social Media Authentication Instagram 193

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

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B2B Social Media Marketing Survey 110

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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B2B Tips Brands Marketing 52

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

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B2B Examples Discount Campaign 125

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

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Trends Marketing Influencer B2B 166

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising.

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Influencer Trends Marketing Real Estate 193

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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Twitter B2B LinkedIn Brand Monitoring 228

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. These are methods like advertising, posting flyers, and cold calling.

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B2B Strategy Marketing Conference 95

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above.

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B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

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B2B Google Marketing Mobile 205

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

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Social Media Authentication LinkedIn B2B 101

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . 2018 Content Marketing Statistics and Trends. 2018 Influencer Marketing Trends and Best Practices On-Demand Webinar . Quality over quantity is where success is going to come from in 2018.

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Template Templates Trends Content 167

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. How Do LinkedIn Hashtags Work?

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Hashtag LinkedIn How To B2B 118

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

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B2B Marketing Microsoft Hubspot 60

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

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Advertising Social Media List Statistics 112

Stay N' Alive

JUNE 6, 2017

Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers? Here’s how B2B marketers can and should utilize social media marketing: Lead Generation . Although most FB users are not B2B clients, no other online resource provides the same opportunity!

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B2B Social Media Marketing LinkedIn 42

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. You need to remember that B2B clients are also customers.

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B2B Mobile SMS Tips 40

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Google and Facebook captured 85% of the growth in internet advertising last year. Image credit: DreamGrow. Journalism.org ). Buffer Social ).

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Social Networking Tumblr Tips B2B 223

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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Social Media Management B2B Social Media HootSuite 76

Ignite Social Media

MAY 27, 2021

update (that rolled out this May) by offering users a choice to “opt-out” of app tracking (that includes across other websites) while Facebook has been raising loud sirens , screaming about how the impact is hurting small business advertisers who depend on the tool to promote themselves. So, the trend isn’t only on the B2B side of things.

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Privacy Social Media Apple Advertising 155

Sprout Social

NOVEMBER 17, 2022

Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. Atlanta-based creative agency Chemistry used this technique to promote a workshop for professionals in digital advertising, public relations and media production. Use a trending sound.

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Types Instagram Brands Collaboration 118

Ignite Social Media

MAY 6, 2021

While this is something we don’t see changing any time soon, we’ve all likely noticed a new trend happening inside LinkedIn. Have you noticed this trend happening on your feed? We’re confident that brands can see optimized results from their marketing and advertising efforts.

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LinkedIn Marketing Eventful Compete 202

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance. Practice Proper Channel Management.

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Influencer Brands Policies Privacy 288

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. And Facebook is expecting to see a loss from advertising in the coming months. Online Shopping is Thriving Overall – Regardless of Advertising Spend.

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Sentiment B2B HootSuite Retail 95

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular? Happy New Year.

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Trends How To Digg Press Release 167

The Social Media Incubator

DECEMBER 22, 2014

At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. This is the mantra of social networks in today’s digital advertising age. LinkedIn will become B2B leader. Some will come true, and some will fall short. Could Ello rise? Actually, it’s Ello. Pay to play.

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Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

The Realtime Report

JUNE 4, 2019

Follow The Trends. Researching what is trending with these consumers and what type of hotel stay or vacation they’re interested in will present you with the opportunity to target them based on their needs. Harnessing the power of influencers means you’re going to find potentially effective ways to advertise for your own business.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

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