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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Analysis Turns data into actionable insight.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Enter brand sentiment analysis! What is brand sentiment analysis?

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10 Social Media Marketing Tips for Restaurants

Socialized

However, in the present decade, people are very much inclined towards social media. So brand owners are shifting their focus in marketing their brands through social media. A complete profile poses several advantages, one of them being: search engines and social media reward and promote complete profiles.

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Making the case for social media management for law firms

Oktopost

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

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The state of social media 2023: Business leaders weigh in on what’s next

Sprout Social

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.