Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

NOVEMBER 30, 2023

If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks.

Forums 62

Forums Reddit Analytics Sentiment 62

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 13, 2023

Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

JANUARY 10, 2024

Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly. Engaging in an open dialogue on social media or review platforms demonstrates transparency and responsiveness, which helps foster more personal relationships with your audience.

Reputation 102

Reputation System Brands Knowledge Base 102

Hootsuite

MAY 21, 2020

You measure what you have already achieved, and create a record of what is happening in your industry’s social space. The social listening part is more active and strategic. Social listening uses the data you gather to improve your social media strategy. 15 social media monitoring tools. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 100

Influencer Brands Collaboration Authentication 100

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.

Trends 182

Trends Social Media Instagram Platform 182

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Talkwalker’s social listening capabilities provide extensive industry coverage. Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Listening spike alerts to let you know when there is a shift in activity. Analyze consumer sentiment and brand perception. Key features.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. These individuals are often active early morning or late evening – prime times for workouts. With these audience insights, you align your social media strategy to engage these active users.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

SEPTEMBER 2, 2020

Every time a lead or contact interacts with your social content, Oktopost automatically creates a Social Activity record in Dynamics. In addition to setting up integration inside Oktopost, you can install the Oktopost Social Activities solution for Dynamics.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

The Realtime Report

FEBRUARY 12, 2017

Products Offering Platform Services – The ability to offer additional services outside of social analytics tracking and reporting, such as scheduling social posts, monitoring activity, and responding to customer posts is noted as beneficial by reviewers.

Analytics 107

Analytics Meeting Tools Sentiment 107

Hootsuite

APRIL 12, 2021

Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Inbox updates.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. Here at Sprout Social, that’s exactly what we help our customers do.

Data 94

Data Sentiment API Analysis 94

Harp Interactive

MARCH 31, 2010

Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Total contributors (and % active contributors). Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. And we agree!

Features 99

Features Social Media Curation Geotagging 99

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Free 30-Day Trial Why is dark social so important? What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Razor Social

NOVEMBER 29, 0002

With a bit of smart thinking you can do this analysis across other platforms. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. What changes have happened on the platforms that means you need to change? This active monitoring will give you ideas.

Analytics 89

Analytics Social Media How To Analysis 89

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Now, how cool is that? G2Crowd Rating: 4.2.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 101

Reddit Brands Meme Forums 101

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Cons: Higher price than other alternatives.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 20, 2023

Today, the public perception of your business on online platforms impacts your scalability immensely. First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. This kind of advertising is fit for a platform like Facebook, where brands can benefit from the users’ social activity and turn it into word-of-mouth.

Facebook 254

Facebook Sentiment Advertising Feed 254

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Measure effectiveness.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. You must know when your audience is the most active on your chosen channel. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Employee Advocacy Statistics: The Best Networks for Advocacy. Oktopost ). ?

Statistics 75

Statistics B2B LinkedIn Social Networking 75