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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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Social Media Monthly Active Users Infographic

Your Escape From 9 to 5

The days when social media was considered a waste of time is long gone. Of course, it depends on what you are doing within your social media profile. Simply put social media is a big business; companies are vying to get the user attention and they are willing to pay top dollars for it too. Facebook has 1.55

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. LinkedIn generated record ad revenues of $13.8 billion in 2022. Image source.

Trends 297
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Looking to take a break from LinkedIn? Here are some great ways to do it

SocMed Sean

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. But LinkedIn isn’t for everyone. What does it mean to disable or delete a LinkedIn account?

LinkedIn 261