Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 106

Social Media Marketing Sentiment Influencer 106

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once.

Brands 101

Brands How To Sentiment Metrics 101

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 115

Strategy Brands Content UGC 115

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. with only a handful.

comScore 305

comScore Marketing Case Study Review 305

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. Planning ensures that you don’t miss crucial conversations among your target audience. or G2), it goes far beyond that.

Reputation 90

Reputation Sentiment Analysis Notification 90

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 102

Process Sentiment Analysis Applications 102

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 111

Patterns Sentiment Analysis Proposal 111

SocMed Sean

MARCH 22, 2022

There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Over the last couple of years especially, much of the conversation has been in response to politics. However, there were still plenty of nonpolitical conversations to be had on Twitter.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Oktopost

MAY 20, 2024

Engagement metrics, such as “likes” and “comments” or even sharing our posts, give us a peek into how our audience is connecting with our content on the social media platform itself. For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. Maximize Conversions: A Strategic Bidding Approach According to ModernRetail , one of Reddit’s latest endeavors is the introduction of “Maximize Conversions,” an automated bidding strategy aimed at driving as many conversions as possible.

Features 91

Features Reddit CPA Metadata 91

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Ignite Social Media

APRIL 15, 2024

This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels.

Influencer 141

Influencer Retail Marketing Discount 141

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 86

Reputation Brands Sentiment Survey 86

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Conversion rates.

Social Media 129

Social Media Content Lurker Metrics 129

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to know it all.

Sentiment 89

Sentiment Metrics Analysis Trends 89

The Realtime Report

APRIL 16, 2024

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google. Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web.

Google 91

Google Aggregator Authentication Collaboration 91

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can even measure brand sentiment and quickly identify reputational risks.

Tools 103

Tools Tweetdeck Brands Sentiment 103

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. An engaged audience takes action, which can include clicking on a link or sharing content with a friend.

Engagement 97

Engagement Tips Loyalty Metrics 97

Oktopost

FEBRUARY 26, 2024

So, from a content and messaging perspective, both B2B and B2C social media content need to be engaging and human in their approach. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. How exactly do you craft a listening guide that keeps every audience activity under careful monitoring?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Data 138

Data Social Media Sentiment Team 138

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience.

Metrics 52

Metrics Influencer Sentiment ROI 52