Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. How does it feel to stand certain and proud of all that you and your team has accomplished?

Patterns 147

Patterns Energy Team Skills 147

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. How does it feel to stand certain and proud of all that you and your team has accomplished?

Patterns 148

Patterns Energy Team Skills 148

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 89

ROI Cost B2B Organization 89

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night."

B2B 95

B2B Content Syndication SEO 95

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Oh, and a nearly empty inbox every morning for your support team. And they’re just getting started. Here’s an example.

FAQ 138

FAQ Retail Team Buy 138

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. How does it feel to stand certain and proud of all that you and your team has accomplished?

Patterns 78

Patterns Energy Team Skills 78

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.

Trends 141

Trends Conversation Instagram Influencer 141

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. It can be a lot more cost-effective than traditional marketing strategies. Let’s dig into how they do it.

FAQ 120

FAQ Retail Overview Loyalty 120

Audiense

SEPTEMBER 23, 2016

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. Chris Perry , Weber Shandwick.

Data 60

Data Influencer Campaign Strategy 60

The Realtime Report

OCTOBER 31, 2023

The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape With more than half the global population engaging with social media platforms, Social Commerce is growing exponentially. Social media platforms like Facebook, YouTube, Instagram, Pinterest, and TikTok boast 4.9 trillion by 2025.

Authentication 91

Authentication Influencer Compete Trends 91

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce.

HootSuite 128

HootSuite Retail Conversation Buy 128

Hootsuite

MARCH 7, 2022

Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022. billion users in 2025. This forecast spells good news for WhatsApp, who already own a considerable slice of the messaging market and can only expect their user count to increase.

Instant Messaging 112

Instant Messaging HootSuite Marketing Statistics 112

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth.

Banking 129

Banking Insurance Telecommunications Chemicals 129

agora pulse

JANUARY 30, 2020

Do your social media marketing plans lack a strategy for YouTube? From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business. Add links to your site and social media profiles.

YouTube 153

YouTube Screencast Findability Sentiment 153

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

Koka Sexton

SEPTEMBER 2, 2023

In the ever-evolving landscape of marketing, where the pursuit of innovation is a constant, one truth remains: Forward-thinking marketers are the architects of transformation. Guided by an unwavering vision, these Marketing Innovators carve new paths to reach and engage their audience, unbound by conventional limits.

Startup 52

Startup Content Data Engineering 52

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. Benefits of Great Social Media Captions . billion users by 2025.

Social Media 191

Social Media Engagement Tips Hashtag 191

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 79

Marketing Airlines Conversation Team 79

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption.

Social Media Management 98

Social Media Management Social Media Team Klout 98

Hootsuite

JULY 7, 2021

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

SMS 142

SMS Marketing Retail HootSuite 142

Hootsuite

NOVEMBER 8, 2022

Here are five reasons why Twitch advertising should be a part of your marketing strategy: 1. This provides marketers with a brand new varied demographic audience to target. Because it’s so new, many advertisers tend to overlook Twitch’s marketing potential. million users by 2025 in the United States alone.

Brands 96

Brands HootSuite Sports Advertising 96

Hootsuite

APRIL 19, 2023

Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. Social messaging apps are often connected to social media platforms so that you can send messages to other social media users. QQ also features games and blog services.

HootSuite 87

HootSuite Delicious FAQ Conversation 87

Hootsuite

AUGUST 16, 2023

Artificial intelligence tools are a hot topic in marketing circles. 74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. By 2025, that number is expected to reach 116.9

Statistics 92

Statistics Marketing Organization Training 92