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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128
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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The Lion ??

Report 110
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 120
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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52
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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Here are our picks for the 15 most important metrics to track in 2024. Instagram account metrics Engagement rate: Number of engagements as a percentage of followers or reach.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Let’s dive in.