Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 76

Industry Influencer Trends Marketing 76

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97

Metrics Influencer Marketing Survey 97

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Its visually appealing content calendar can help keep your social media team organized each time you schedule another batch of content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 95

Publishing Tools Brands Facebook 95

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 118

Patterns Sentiment Analysis Proposal 118

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Here’s exactly how to do it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 104

Influencer Marketing Collaboration ROI 104

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. Our games are sold out,” Dave explains.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. She also points to a shift in mentality from new generations that are coming into the organizations now.

Social Media 109

Social Media Authentication Communities Campaign 109

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MARCH 26, 2024

What is Messaging for Pages Introduced by LinkedIn in March 2024, Messaging for LinkedIn Pages allows LinkedIn members to start conversations with companies via direct message. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

FEBRUARY 24, 2023

18, 2024, or at the end of their contract, whichever comes sooner. Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced? Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Buffer Social

DECEMBER 21, 2023

I’d also like to point out that the posts I’m sharing today were not boosted — this is all organic! We are incredibly passionate about remote work here at Buffer, and love to talk about it with our community. What are we taking away from these posts for our social strategy in 2024?

Social Media 97

Social Media Content Meme Metrics 97

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Convince & Convert

NOVEMBER 8, 2023

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry.

SEO 78

SEO Trends Content Collaboration 78

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers.

Social Media 103

Social Media Social Media Management Influencer Team 103

Social Media Strategies Summit

FEBRUARY 27, 2024

million-strong Facebook Group, the Instant Pot Community. Liz — GEICO Service Team (@GEICO_Service) February 18, 2024 That way, they can discuss the matter privately while also making it clear to the rest of their audience that they’re dealing with the problem. Want an example?

Social Media 179

Social Media Tips Guidelines Policies 179

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 121

Social Media Marketing Loyalty Collaboration 121

Buffer Social

JANUARY 9, 2024

A great way to kickstart your 2024 content batch is to note down all the year's important official (and goofy, unofficial) holidays. or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too. 

List 96

List Social Media Content Fashion 96

Tweaklibrary

JANUARY 28, 2024

Top 10 Freelance Apps for Finding Work in 2024 Making a good start is important when applying for freelance jobs. Pros: Wide network, international community, plenty of design inspiration Cons: Only the pro edition offers lists of freelancing positions. Being one of the first candidates could help you get noticed by potential clients.

Sites 11

Sites Skills Project Applications 11

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

FEBRUARY 19, 2024

Without further ado, here is a full breakdown of the B2B social media trends we’ve found so you can benchmark your strategy to your wider industry… The insights we’ve uncovered: Where Are B2B Marketers Posting Most Often? Where Are B2B Marketers Posting Most Often? Content is King: But Which Content Type Takes the Crown?

B2B 62

B2B Trends Social Media Strategy 62

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 109

HootSuite Brands Price Collaboration 109

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

DECEMBER 15, 2023

This not only gets people actively involved with your brand, but it also generates user-generated content and fosters a vibrant community spirit among your followers. Cross-promote each other, organize giveaways, or even co-create content that benefits both sides. Joining Forces They say two heads are better than one, right?

Social Media 52

Social Media Upcoming Collaboration Trends 52

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

How To 106

How To Survey Social Media Management Training 106

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business. Superior customer experiences don’t happen by accident.

Strategy 112

Strategy How To Team Reputation 112

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Decentralized autonomous organizations (DAOs). The metaverse’s foundation includes the birth of Bitcoin, virtual communities, MMOs and extended reality devices. Decentraland ).

Brands 113

Brands Avatar Fashion Virtual World 113

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Social Media Strategies Summit

JANUARY 25, 2024

But why does that matter from a marketing perspective? Building a Social Media Community Think about your own network for a second: how many loved ones do you communicate with via multiple platforms? However, it’s important to remember that building a community on social media is tough.

Communities 262

Communities Social Media Engagement Transportation 262