Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated. Consumers use all of them to meet their needs for connection and consumption.

Social Media 111

Social Media Strategy Exercises Retail 111

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JUNE 7, 2023

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 112

Brands Sentiment How To Analysis 112

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Buffer Social

NOVEMBER 30, 2023

  Talk to people It’s a social networking platform, and you gotta connect with people personally. Of course, don’t start selling; maybe just introduce yourself and initiate a conversation.   Here’s a 3-step strategy I suggest to anyone who wants to start networking on LinkedIn. 

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

BeingOptimist

DECEMBER 7, 2022

Since twitter is a very popular 280 characters social media and microblogging platform to express our views and ideas, so it is essential for us to know how to increase twitter followers for your business or for ourself. News breaks: News breaks much faster on Twitter as compared to Facebook, LinkedIn, and other social networking sites.

Twitter 98

Twitter How To Microblogging URL 98

Later

MARCH 22, 2021

From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. Voice marketing is a way for businesses, brands, and influencers to reach their target audiences through live or recorded audio content. What Is Voice Marketing?

Marketing 82

Marketing Trends Hosting Instagram 82

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. My personal favorite is a list of social media thought leaders. 😆 [link] — Buffer (@buffer) June 5, 2023 7.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

APRIL 11, 2022

million users by 2023. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” Join the conversation. If not, it’s time to build one.

Tools 110

Tools HootSuite Marketing Analytics 110

Buffer Social

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. It’s about promoting other leaders and influencers in the disability space, relying on the power of community and the network effect to raise their voices and raise our brand equity in the process.

Brands 82

Brands Marketing Hosting Eventful 82

Sprout Social

MAY 8, 2023

Contributors of all levels can share their subject-matter expertise, create conversations that challenge “business as usual,” and uplift professional voices around the world. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Are you posting when your followers are most active?

LinkedIn 108

LinkedIn Tourism Travel Education 108

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. That means businesses of all types are expected to be more visible and engaged in the overall conversation. LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. Build your employer brand.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. What’s the Latest in Social Media? Is Twitter Safe for Brands for 2023?

Social Media 96

Social Media Social Media Management Influencer Trends 96

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

Statistics 140

Statistics LinkedIn Marketing B2B 140

Sprout Social

NOVEMBER 14, 2023

Creating an authentic influencer marketing strategy brings trusted voices into your content, too. In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. to “will it make my brand sound inauthentic?”

Authentication 121

Authentication Tips Marketing UGC 121

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Since social is an important tool for brand and purchase research , this can have a direct impact on your sales. Get Started Do it better with Hootsuite , the all-in-one social media tool.

FAQ 119

FAQ Tools HootSuite Content 119

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture.

Reputation 119

Reputation Review Sentiment Software 119

Hootsuite

NOVEMBER 9, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Popular types of shoppable content include social posts, videos, blogs, and ads. Want to learn more about your audience insights and performance on social media?

HootSuite 115

HootSuite Content How To Retail 115

Keyhole.co

JULY 9, 2023

Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has great content curation and scheduling features, allowing users to post to various social networks. The platform also has a mobile app to manage social media accounts on the go.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

DECEMBER 13, 2022

It tops the list of the best Agorapulse alternative social media reporting tools owing to extensive reporting features such as: brand reporting, campaign reporting, hashtag reporting, and influencer reporting. . Identify relevant influencers, analyze their account’s pre-engagement, and gain visibility into their organic performance.

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Keyhole.co

FEBRUARY 28, 2024

Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. Duolingo also has a Twitter account where they post branded GIFs and memes and participate in trending conversations. million followers. million YouTube subscribers.

Social Media 105

Social Media Strategy Meme Education 105

Oktopost

FEBRUARY 19, 2024

Which Channels and Content Types Are Maximizing Social Conversions? LinkedIn snags first place for the most popular social media network B2B marketers posted on in 2023, and since it’s the hub of B2B audiences, we can’t say we’re surprised. X is Trailing Behind: Is X Losing Ground in the B2B Social Arena?

B2B 62

B2B Trends Social Media Strategy 62

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. What are the benefits of social media data collection? The report gives a comprehensive overview of your team’s social care efforts.

Data 132

Data Social Media Metrics Analytics 132

Keyhole.co

SEPTEMBER 4, 2023

There are a number of ways the use of hashtags on Instagram can benefit your brand, whether you’re an established business, a newly launched startup finding its customer base or an aspiring influencer. Conversion rates Hashtags are a priceless eCommerce tool. Are hashtags still useful in 2023?

Hashtag 52

Hashtag Instagram Strategy How To 52

Hootsuite

JULY 26, 2023

This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of the posts you’ve liked (ever), video call your coworker, start a flame war via quiz sticker, and more.

Features 84

Features Instagram Marketing Remix 84

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. social media) Campaign: The title of your campaign (i.e. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers.

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. Whether it’s tweaking pricing, developing new features, increasing budgets or partnering with other firms—knowing the market directly influences your business strategy. The challenge?

Tools 94

Tools Sentiment Marketing Reputation 94

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. The events of the past two years were a major influence on the upsurge. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact.

Social Media 144

Social Media Review Buy Engagement 144

Keyhole.co

NOVEMBER 2, 2022

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting. Key Features. Book your free demo.

Brands 52

Brands HootSuite Social Media Management Price 52

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. social media) Campaign: The title of your campaign (i.e. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers.

Social Media 62

Social Media Metrics How To ROI 62

Hootsuite

MARCH 16, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Source: TikTok Creative Center And here’s a search of the ads with the most conversions in Japan in the “Pets” category, posted in the last 30 days. Find top products In early 2023, TikTok introduced a new feature to the Creative Center.

Library 94

Library Hashtag Trends Analytics 94