Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. Let’s look at the top social listening tools that are suitable for general use.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks.

HootSuite 120

HootSuite URL Analytics Forums 120

Proactive Report

DECEMBER 26, 2022

Video trends for 2023. With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. 2023 is the time to get serious about your video content on Facebook. 2023 is just around the corner. Facebook Reels.

Video 64

Video Film Report Social Media 64

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I’ve analyzed millions of conversations debating a variety of products, and the most surprising finding is that there is no answer!

Reddit 143

Reddit Research Loyalty Survey 143

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. Here are six brands achieving killer results on Facebook in 2023 to inspire you.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Hootsuite

JANUARY 4, 2023

This may include working with influencers or external content creators. On social, you can participate in conversations, encourage engagement, and even interact with your audience in real time. Source: Hootsuite 2023 Social Trends Report. Here are the most important social media statistics marketers need to understand in 2023.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Jon Loomer

OCTOBER 9, 2023

The change from Reach and Frequency to Reservation started rolling out in October of 2023. You can influence this by altering the Target Frequency or Frequency Cap. Reservation is an option to consider when your goal is focused on awareness and not a conversion or specific action. What Changed?

Buy 189

Buy Types CPM Overview 189

Keyhole.co

JUNE 26, 2023

On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts on one platform. How Do I Calculate Social Media Conversions? The post How To Calculate Engagement Rate In 2023? Take its free trial and get started now! appeared first on Keyhole.

Engagement 52

Engagement How To Metrics ROI 52

Keyhole.co

SEPTEMBER 12, 2023

Hashtags group together similar conversations on social media platforms. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances. Simply monitoring your niche-related conversations can gather insights into customer expectations and preferences.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 121

Strategy Brands UGC Marketing 121

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 120

Examples Social Media Sentiment Influencer 120

Keyhole.co

MAY 25, 2023

Whether you’re a business owner, influencer, or casual user, these features will help you make the most of your time on Instagram. Keyhole can help track Instagram hashtags for UGC, influencer campaigns, and competitor analysis. To start a new conversation, search for the user you want to message and select their profile.

Features 52

Features Instagram Geotagging Hashtag 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. Partnering with Influencers and Advocates Influencer partnerships and word-of-mouth can go a long way to get the desired visibility on social media. Monitor the results over time to assess any ups and downs. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 130

Marketing How To Sample Samples 130

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

AUGUST 28, 2023

Thanks to its automated social listening, tracking popular conversations and trends on YouTube is a cakewalk with Keyhole. From competitor analysis to influencer tracking, our YouTube analytics dashboard offers everything you need to up your game on YouTube. Other features include influencer tracking and audience data analysis.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

MARCH 14, 2023

Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Keyhole.co

NOVEMBER 2, 2022

How to increase TikTok Engagement Rate in 2023? It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond. The campaign helped Fanbytes gain 400,000 influencer views, 550,000+ user-generated content views, and a 31.53% engagement rate.

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. But if you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Social Media 111

Social Media Strategy Exercises Retail 111

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics.

Tools 52

Tools Social Media Sentiment Price 52

Bill Hartzer

FEBRUARY 27, 2024

The roots of Bluesky’s remarkable ascent trace back to its humble beginnings with the inaugural meetup held in Tokyo in April 2023. This rapid ascent stands as a testament to Bluesky’s growing influence and widespread appeal among users, both in Japan and beyond.

Social Media 94

Social Media Open Source Communities Social Networking 94

Keyhole.co

NOVEMBER 19, 2023

Social media monitoring can also involve searching through profiles of influencers and users who frequently interact with you, looking for posts to share. Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Conversations 2. Get started for free. WATERisLIFE 3.

Template 52

Template Templates Examples Social Media 52

Sprout Social

JANUARY 24, 2024

How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags? Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. AI) conversations on the platform.

Hashtag 113

Hashtag LinkedIn Trends Analytics 113

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. For example, the average daily inbound engagements per post in 2023 was 14. million followers.

Engagement 104

Engagement Tips Loyalty Metrics 104

Keyhole.co

APRIL 12, 2023

You can monitor the performance of your hashtags over time, measure their effectiveness in driving engagement or conversions, and adjust your campaign strategy accordingly. Using trending hashtags can increase the visibility of your posts and help you ride the wave of popular conversations. So why wait?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 5, 2024

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As Content creator @cierralikeseggs called out a mega influencer who replicated her joke in a TikTok video word for word.

Social Media 110

Social Media Authentication Communities Campaign 110

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. This feature could add a fun, interactive element to your conversations with followers or team members.

News 80

News Report Social Media Instagram 80

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Another way to encourage social media team satisfaction is to make space for regular, candid conversations about potential career trajectories.

Survey 95

Survey Marketing Social Media Management Badge 95