Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

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Campaign Eventful Conversation Instagram 210

SocMed Sean

FEBRUARY 10, 2022

Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Because of the platform’s steady growth in audience, as well as the steps being made to further innovate and evolve the platform, Instagram is still effective in 2022. Instagram ad measurement is robust, and campaigns can be adjusted easily.

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

FEBRUARY 24, 2022

So, is Facebook still a good marketing platform for businesses in 2022? Here are five reasons why you should continue using Facebook in your marketing campaigns this year. And while the COVID-19 pandemic dealt a serious blow to the industry, analysts predict massive growth in 2022. Facebook’s Effectiveness in 2022.

Facebook 130

Facebook Strategy Marketing Travel 130

Audiense

MARCH 9, 2022

This year too, brands took to social media and found creative ways to #BreaktheBias, following the 2022 theme. We’ve handpicked some of the best social media campaigns for International Women’s Day 2022 to inspire and motivate you.

Campaign 157

Campaign Social Media Brands 157

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

Social Media 145

Social Media Marketing Social Media Management Trends 145

SocMed Sean

FEBRUARY 15, 2022

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Is TikTok a good marketing opportunity for businesses in 2022?

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Trends Strategy Marketing Authentication 147

Sprout Social

DECEMBER 7, 2022

Just as you’re reflecting on everything 2022 has brought, Spotify provides you with the soundtrack that got you through it. — aira ??⁷ (@meanyoongi0309) December 2, 2022. — lu (@thelasstime) November 22, 2022. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool.

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Campaign Marketing Social Media Trends 102

Likeable

JANUARY 4, 2022

Happy 2022! It’s got a more manageable amount of news, and it also shares examples of great social media campaigns and content—including a section called “Ads from the Past” for some nostalgia. Buffer is a social media toolkit for small businesses that helps you plan and schedule social media campaigns. Check it out here!

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Newsletter Social Media Meme Trends 126

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Ad spend per campaign. Ready for the good news? How does Facebook ad pricing work?

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Cost CPC Facebook HootSuite 94

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

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Marketing Reddit Advertising Analysis 103

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends.

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Influencer Tools Marketing Software 113

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. If so, you’re in luck.

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Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 23, 2022

It can make or break a campaign or your entire social media marketing strategy. 7 social media writing tips for 2022. of Natural Resources (@waDNR) September 20, 2022. The post Writing for Social Media in 2022: Tips and Tools appeared first on Social Media Marketing & Management Dashboard. Keep it simple.

Social Media 145

Social Media Tools Tips HootSuite 145

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

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Social Media Management Cost Social Media Price 125

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. Your offers need to be highly specific to your leads for the retargeting campaign to be successful. If you were wondering how to Bootstrap your SaaS startup in 2022, follow the seven steps above. Identify the Product/Market Fit.

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Startup Discount Price Survey 105

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. You can bake social proof into campaigns. Even better, you can weave this social proof into your future marketing campaigns for added credibility. The post Social Shopping in 2022: Platforms, Tips and Predictions appeared first on Sprout Social.

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Platform Tips Buy Instagram 109

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. Use analytics reports like the ones offered by Sprout to measure campaign performance. Brand ambassador programs.

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Instagram Badge Influencer Campaign 124

Social Media Today

OCTOBER 19, 2021

Live shopping is set to be a big trend in 2022, and YouTube's taking its next steps towards broadening its eCommerce offerings.

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YouTube Eventful Campaign Trends 214

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022. pic.twitter.com/h4arsxPzck.

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Trends Retail UGC Authentication 75

Social Media Today

JULY 19, 2022

The holiday season is fast approaching, and Reddit has provided some new insights and tips to help guide your marketing approach.

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Reddit Publishing Campaign Marketing 154

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. The post 5 TikTok Campaigns You Need to Try in 2022 appeared first on The Pixlee Blog.

Campaign 52

Campaign UGC Hashtag Influencer 52

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat Ads Manager is Snapchat’s native dashboard for creating, managing, and reporting on Snap ads and campaigns. For now, let’s get started with creating your first Snapchat ad campaign.

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How To Template Templates Campaign 98

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. 20 PR statistics you can’t ignore in 2022. Here are 20 PR statistics to keep in mind as you navigate through 2022.

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Statistics Skills Analytics Press Release 108

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 — Adam Mosseri (@mosseri) April 20, 2022. You can run a seven-day campaign for as little as $35. View this post on Instagram. A post shared by Instagram’s @Creators (@creators). photo posts. video posts.

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Instagram Strategy HootSuite Hashtag 110

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. With Hootsuite Impact , you can see the ROI for all your social campaigns — organic and paid — across all platforms, including Pinterest (available to Business and Enterprise plans). Yes… and also no.

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Features Price Buy Campaign 114

Hootsuite

SEPTEMBER 6, 2022

When your campaign is done, you can access all sorts of juicy analytics about your promoted TikTok video’s performance. On the Overview page, you’ll get one last chance to review your choices before you implement your campaign. You can easily cancel your TikTok campaign. Metrics like: Views. Website click-through rate.

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How To HootSuite Campaign Video 100

Sprout Social

APRIL 27, 2022

You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Manage campaign links . Monitor campaign analytics. Customize short URL/slug.

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URL Engagement Domain Name API 105

Hootsuite

SEPTEMBER 9, 2022

In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Most important Instagram metrics to track in 2022. Here are the most important Instagram metrics for 2022. Here are the most important Instagram metrics for 2022. New Instagram metrics in 2022.

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Metrics Instagram HootSuite Template 75

Social Media Today

APRIL 12, 2022

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach.

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Campaign Tips Marketing Twitter 163

Buffer Social

OCTOBER 27, 2022

Kinfield organized a campaign featuring over 30 small businesses in an easy-access directory Kinfield , a skincare brand, created the Better Together campaign to help customers find female- and BIPOC-owned brands to shop from during the holiday season. Let us know what worked for you this year on Twitter or Instagram @buffer!

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Small Business Discount Directory Collaboration 93

Hootsuite

OCTOBER 11, 2022

— Hannah Litt (@hannahlitt) August 27, 2022. Manage content, messages, engagement, and campaigns for all your social platforms from one dashboard with Hootsuite. The post 6 Ways to Avoid the Instagram Shadowban in 2022 appeared first on Social Media Marketing & Management Dashboard. Today I stumb… [link].

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Instagram Guidelines Hashtag HootSuite 117

Social Media Today

DECEMBER 1, 2022

TikTok has also shared the top performing TikTok ad campaigns from across the EU.

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Campaign 179

Hootsuite

JUNE 28, 2022

10 social media scheduling tools for 2022. But if you already use Mailchimp for your email campaigns, it’s also a great tool for scheduling social media posts. You can also connect Mailchimp to Hootsuite to share campaigns to your social channels directly from the dashboard. Isn’t Mailchimp an email marketing tool? Well, sure.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. Jones Soda also displayed the UGC collected through its Reels campaign in an on-site gallery using Pixlee. More User-Generated Content (UGC).

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Social Media UGC Marketing Influencer 52

Pixlee

DECEMBER 27, 2021

In this particular example, content was collected from customers for the brand’s 2022 Calendar, but Trupanion was able to continue to utilize and procure additional value from this user-generated content in its Facebook marketing. The Ad Library compiles all the ad campaigns that are currently active.

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UGC Facebook Library Transportation 72

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. What Is Employer Branding, and Why Does it Matter?

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Examples Campaign Brands Reputation 107