Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. With the right tool, you can quickly glean actionable information to serve your consumers better. “As The different types of social shopping.

Platform 107

Platform Tips Buy Instagram 107

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 If you’re working with a team and want to share this task with your colleagues, check out a tool like Hootsuite’s Inbox. Again, social listening is a great tool. View this post on Instagram. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. To do this well, you’ll want to plan posts out in advance, using a scheduling tool like Hootsuite. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Likeable

FEBRUARY 8, 2022

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. But even with these tools, creators still heavily rely on partnerships for money. Basically, there’s no one better prepared to help your brand reach its target demographic.

YouTube 80

YouTube Collaboration ROI Authentication 80

Hootsuite

SEPTEMBER 6, 2022

Another way to access TikTok Promote is to find it in the Creator Tools Menu. This will bring up a menu on the bottom of your screen — tap Creator Tools. But if you remember one thing about TikTok Promote, it’s this: Promote is just a tool to give your content more reach; it can’t force people to like or engage with your video.

How To 100

How To HootSuite Campaign Video 100

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. in 2022 proved the success of two unlikely duos. Their brand collaboration with e.l.f

Examples 126

Examples Influencer Campaign Marketing 126

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. More Sites Will Adopt Seamless Sign-Ins and Webauthn Websites will adapt to new standards for seamless authentication in 2023.

Authentication 91

Authentication Startup Avatar Applications 91

Bill Hartzer

SEPTEMBER 29, 2023

Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. ” Founded in 2022, RedKangaroo has rapidly gained traction and recently secured $1.1 million in pre-seed funding.

Organization 164

Organization Platform Social Media Wireless 164

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content.

Video 229

Video Trends Marketing Mobile 229

Hootsuite

JANUARY 31, 2022

Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers. Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base. Show trustworthiness. See it in action.

Instagram 103

Instagram How To Policies Buy 103

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

Social Media 85

Social Media Content Small Business Meme 85

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. They’re also seeking authentic interactions on their favorite social platforms.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

DECEMBER 12, 2022

— Jon-Stephen Stansel (@jsstansel) September 19, 2022. The future of social media will be all about “authenticity”. In 2022, BeReal captivated consumers and mystified marketers. Whether or not the network is here to stay is anyone’s guess, but authenticity—or the search for it, at least—isn’t going anywhere.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

Strategy 52

Strategy UGC Brands Apparel 52

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can continue using Social Studio until the end of your contract (if not renewed) or until November 18th, 2022. What to Look for in a Social Studio Alternative. Key Functionalities Social Studio Didn’t Offer.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

MARCH 20, 2023

In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. According to The Sprout Social Index 66% of consumers say short-form video is the most engaging type of social content in 2022.

Buy 117

Buy Video How To Template 117

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

JULY 5, 2022

According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. By inviting your team to step in front of the camera, you will win over your audience with authenticity. The most successful unboxing videos seem authentic.

YouTube 130

YouTube Video Authentication Education 130

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. Authenticity is Key Fostering authentic and engaging communication is pivotal.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Authentic and objective reviews are powerful ways to attract top talent.” When team members share their experiences on social, it seems genuine, trustworthy and authentic.

Social Media 100

Social Media Strategy Team Review 100

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Tips 141

Tips HootSuite Facebook How To 141

Social Media Strategies Summit

SEPTEMBER 9, 2022

The adoption of NFTs as a marketing tool is already pretty high. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. NFL & Ticketmaster: Be Authentic. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. But as… Posted by Grove Collaborative on Friday, November 18, 2022. Focus on raising awareness to keep your message authentic. — Bumble (@bumble) September 1, 2022.

Examples 96

Examples CSR Airlines Collaboration 96

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. These days, the advent of tools like ApplePay, PayPal, GooglePay, and others have streamlined the process even further — making the barrier between you and that cute pair of shoes you’ve been eyeing tantalizingly low.

Examples 113

Examples Brands Facebook Retail 113

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Keep your videos as authentic as possible. In her role, she uses Sprout’s reporting tools to demonstrate the fruit of her efforts.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. — Dunkin' (@dunkindonuts) April 1, 2022. We dove into Sprout Social’s Listening tool to quantify the campaign’s impact.

Collaboration 87

Collaboration Brands Loyalty Campaign 87

Sprout Social

MAY 9, 2022

Using Sprout Social’s Advanced Listening tool, we identified almost 3,800 Tweets that mentioned #NationalDecisionDay or #DecisionDay between April 15, 2022, and May 3, 2022. — Howard University (@HowardU) May 2, 2022. Authentic reactions. Those efforts paid off.

Education 83

Education Marketing Reddit Class 83

BeingOptimist

AUGUST 9, 2022

Music has the ability to evoke emotion and connect with people on a personal level, making it a powerful marketing tool. Tips for Social Marketing in 2022. Here are a few tips to help you stay ahead of the curve in 2022: 1. Be Authentic and Transparent. Keep Your Content Relevant. Focus on Visuals. Social Media and Music.

Social Media 52

Social Media Strategy Marketing Hosting 52

Hootsuite

JULY 12, 2022

— Reddit on Wiki (@redditonwiki) June 21, 2022. We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. — R/GA (@RGA) February 14, 2022. — Bank of America (@BankofAmerica) June 23, 2022. — Heyday by Hootsuite (@heyday_ai) March 28, 2022.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JUNE 21, 2022

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. In our organized Slack channels and meetings, real and authentic conversations bloomed.

Engineering 98

Engineering Software Authentication Patterns 98

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

FEBRUARY 7, 2023

While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training. Employees are empowered to post authentically, while feeling confident they’re staying on-brand. We had similar results at Sprout.

Buy 93

Buy Curation Statistics Survey 93

Oktopost

APRIL 21, 2022

User-generated content tends to be more credible than content that comes from brands, since audiences perceive it as a more authentic experience. In 2022, consumers are used to receiving more ads than they have time to read. Still, it’s impossible for almost any brand to avoid receiving negative social media comments in 2022.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

OCTOBER 24, 2022

Digital marketer (@Rana_kamran43) October 6, 2022. — Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022. An ideal answer to this question would include concrete examples of systems and tools the candidate has put in place, and real-world examples of how they come into play in their daily work.

Social Media Management 87

Social Media Management Questions Social Media Skills 87

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123