Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

JANUARY 25, 2022

“In 2022, we are leaning heavily into our core brand values to serve our customers on a more personal level.” Building Meaningful Relationships Daniel Choi, co-founder of Choice Art Daniel Choi is building a new kind of social networking app to connect artists and art-lovers, called Choice Art.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

JUNE 7, 2023

For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JUNE 21, 2022

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. An exciting early project was our partnership with TikTok , integrating the viral platform as a new social network in our suite.

Engineering 99

Engineering Software Authentication Patterns 99

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Keep your videos as authentic as possible.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? How to set up a social media advocacy program.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Keeping up with these social trends isn’t just a B2C priority. ” — Maria Kalyadina, Head of Social at Semrush.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

JUNE 29, 2023

Guidelines will help you to build a positive online presence while social networking. The distribution of cyberattacks across worldwide industries in 2022. These may include tips like using strong passwords and two-factor authentication. If you have a healthcare social media policy in place, include a link to it here.

Guidelines 78

Guidelines Template Templates Social Media 78

Pam Moore

JANUARY 19, 2020

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. We know you hear it all the time: “Have an authentic brand!”

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

SEPTEMBER 7, 2022

With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. Microsoft caters to unique communities. A Showcase Page on LinkedIn can help.

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past. They want context, authenticity, and meaning , too.

Hashtag 144

Hashtag SEO Instagram HootSuite 144

Sprout Social

OCTOBER 20, 2022

Social media challenge #1: Achieving organic reach on social is harder than ever. If you’re struggling to breakthrough on social, turn to your employees to widen your audience and grow your brand community. According to Rachael Goulet, our Senior Manager of Social Media, “Advocacy is the easiest way to extend our reach.

Social Media 114

Social Media Curation Team Newsletter 114

Sprout Social

DECEMBER 21, 2022

Posted by Impossible Foods on Sunday, November 20, 2022. It powers your social customer care strategy. According to The Sprout Social Index™ 2022 , more than half of all consumers expect a response from a brand within 12 hours of the initial message. — Petco (@Petco) September 19, 2022.

Organization 137

Organization Social Media Strategy Metrics 137

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. With influencer marketing being a $16.4B Build relationships with them and collaborate.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Social Media Strategies Summit

AUGUST 26, 2022

And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course).

Loyalty 204

Loyalty Software Publishing SEO 204

Hootsuite

JANUARY 31, 2022

Like most people who work in social media, we’ve been keeping a very close eye on the creator economy. Such a close eye, in fact, we’ve made it one of the top trends in our Social Trends 2022 report. There’s actually three constituents in [the creator] community,” he says. This is a great time to be a creator.

YouTube 95

YouTube Platform Trends Team 95

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. While TikTok is new, its role in the social media landscape is not. Younger users have always flocked to new social networks.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

JUNE 27, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. Authenticity rules on TikTok. Yes—but exciting too. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

DECEMBER 5, 2022

With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. Meghan Trainor’s “Made You Look” was big on TikTok in late 2022: there’s over 1.7 Is TikTok taking over the world? If you haven’t joined in yet, it’s time to get on board.

Tips 117

Tips HootSuite Hashtag Trends 117

Hootsuite

JUNE 15, 2023

True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. How to build a strong social recruiting strategy: 7 steps 1. Be active on the right social networks You don’t need to use a specific social platform to succeed.

HootSuite 93

HootSuite How To Hashtag Applications 93

Sprout Social

MARCH 27, 2023

During the ideation stage of your social media campaign, it’s imperative to consult with teams from other business functions to ensure you have a complete understanding of your customers, your products and your competitive landscape. With their expertise, they can produce unique content for your brand that strikes a cord with their community.

Campaign 130

Campaign Social Media UGC Metrics 130

Hootsuite

JUNE 29, 2021

Meaningful Relationship Moments ) is one of the key benefits of social media for business. Authenticity builds trust. And social is the best place to get real! Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Learn more about your customers.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Hootsuite

JANUARY 13, 2022

Audience Q&As are one of the most effective ways to build a community on YouTube. Be active in the community. Learn how you can schedule your YouTube videos and engage your community from a simple, user-friendly dashboard with Hootsuite: 13. YouTube personalities can help you tap into existing, highly engaged communities.

YouTube 144

YouTube How To HootSuite Metadata 144

Buffer Social

AUGUST 8, 2022

However, beyond Instagram, Twitter, TikTok, and all the popular social media platforms, developers are working on new apps and trying to change the way social media works in one way or another. its time to ⚠️ BeReal ⚠️ pic.twitter.com/N9XgdOP09I — nelleke 🐄 (@nellekethecat) July 24, 2022.

Platform 120

Platform Social Media Widget Collaboration 120