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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

While marketers consider trends, pop culture and memes as important, each of these categories is ranked significantly lower in importance by consumers. Where marketers are looking for innovative social content and cultural relevance, consumers are looking for superior customer service. Pushing social past the awareness stage.

Survey 111
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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

Creating great TikTok content is one thing; getting people to actually look at it is another. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. TikTok users add hashtags to video captions to help label their content.

Hashtag 145
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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

Rather than just discussing this in a few throwaway posts, the University of Nebraska-Lincoln has built a whole social content campaign around it. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. Interested in more content like this?

Education 264
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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Brands (and people!) What Is Social Listening?

Strategy 106
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. million US users.

Platform 118
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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 social-first fashion trends that made waves in 2021. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” — Glamour (@glamourmag) April 1, 2021. Follow the memes. The men of the ‘90s.

Retail 126
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Halloween hashtags to kickoff spooky season

Sprout Social

In particular, August 2022 saw a 66.23% increase in engagement volume from August 2021. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Use this list to inspire your content this year. Use them to help describe your content and support other year-long social initiatives.

Hashtag 115