Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Why should organizations and marketers care about collaboration?

Activities 107

Activities B2B Apple Collaboration 107

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . In marketing, when one campaign finishes, the next begins. Adaptability is the key to success.

Proposal 103

Proposal Price Project Education 103

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Again, the average B2B buyer’s journey is growing longer. What is sales enablement, anyway? Blog posts.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative).

Types 118

Types Instagram Brands Collaboration 118

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Align your marketing, sales and support teams. Think about it.

Team 110

Team B2B Platform Analytics 110

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. Here are some resources to get you started.

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Authentication eBook Brands B2B 78

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

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Reddit Hubspot API Reputation 104

Sprout Social

OCTOBER 7, 2020

In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. RyTech provides digital marketing solutions that help their clients keep up with the ever-changing digital landscape. We are using B2B social media platforms, like LinkedIn, to reach new clients. The result?

Strategy 115

Strategy Collaboration Consultant Team 115

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Marketing Nutz Training and Consulting Can Help! .

Training 78

Training Marketing Consultant Template 78

Ignite Social Media

NOVEMBER 16, 2020

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.

Social Media 209

Social Media Tips Organization Strategy 209

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Simple: It all starts with sales and marketing alignment and getting more insight on business prospects.

Engagement 87

Engagement Social Media B2B Team 87

Sprout Social

FEBRUARY 11, 2021

Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback. Not only was this campaign a huge success, it was a clear example of how social can be leveraged to drive bottom line results in digital marketing campaigns.

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Campaign Groups Groups Communities 108

Buffer Social

JULY 11, 2023

What I did have was years of startup experience, especially in marketing. I come from a marketing, accounting and finance background, focusing on making data-backed decisions. of marketers use AI for article writing. That was also when I decided to start affiliate marketing and monetize.

Startup 61

Startup Applications System Wiki 61

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. Organizations have been increasing their investment in social media budget and resources, with 82% of CMOs citing social media as their top growing channel of 2021.

B2B 118

B2B Social Media Energy Team 118

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? No two businesses are the same and no two social media marketing strategies are alike.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. 75% of B2B buyers research their purchases on social media.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. eMarketer predicts a 21% increase in spending for 2021 ($48.94 State of Paid Media Buying in 2020.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? Source: The Global State of Digital 2021. Source: The Global State of Digital 2021. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. That’s a 13.2%

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HootSuite How To B2B LinkedIn 145

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Your value proposition.

Social Media 117

Social Media How To Press Release Sentiment 117

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

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HootSuite Marketing Social Media Management Skills 130

The Realtime Report

OCTOBER 5, 2021

Also revealing from The Deloitte Global 2021 Millennial and Gen Z Survey is that a full 20%–one in five Millennials overall—feel discriminated against all of the time, or frequently, because of an aspect of their background. This understanding 2021 reports cite the U.S. Hispanic adult obesity rate of 44.8

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Travel Tourism Airlines Film 91

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 221

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. And, if you’re able to, collaborate with creators in your niche. The entire platform is designed around the idea of recycling, remixing, and collaboration. Your brand can be embraced one minute and shunned the next. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

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Influencer Campaign Instagram Data 52

Buffer Social

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. Challenge yourself to find even more ways to repurpose it for other social or content marketing channels you use. And the benefits of repurposing content exceed above and beyond time-saving. At the end, scan your fresh post again.

Content 108

Content Newsletter Remix Instagram 108

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 125

B2B Content Case Study Marketing 125

Keyhole.co

OCTOBER 28, 2020

How can these help inform our social media strategy for 2021? We’ll reveal the top 5 strategies you can implement, along with marketing tactics that will guarantee success throughout the year. Get on the Micro-Influencer Marketing Bandwagon 5. Which social media strategies were the most successful on 2020?

Social Media 124

Social Media Strategy Influencer Instagram 124

Ignite Social Media

DECEMBER 18, 2020

A month before the presidential election, Triller hosted the “Pepsi Unmute Your Voice” concert in collaboration with Rock the Vote with performances from Demi Lovato, Chance the Rapper, and Chloe x Halle. Cosmetics are investing marketing funds in Triller. Influencers on Triller. Cosmetics recently released the “E.l.f.

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CPM Brands Remix Influencer 161