Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 With branded hashtags, brands can encourage users to create original content or interact with the company in specific ways designed to increased engagement. TikTok generated around $4.6 TikTok boasted 1.2 billion by the end of 2022.

Examples 142

Examples Campaign Tips UGC 142

Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. You don’t need skills in design or meme-making to start a challenge. Play Digital’s Bathtub Challenge.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

MAY 3, 2022

Despite these helpful tips, the ever-evolving landscape of both the cannabis industry and social media community guidelines leave room for uncertainty on how to engage audiences in an authentic and compliant way. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? RushDeeOfficial) August 21, 2021.

Social Media 88

Social Media Brands Content Guidelines 88

Sprout Social

NOVEMBER 17, 2022

Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. View this post on Instagram.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. Healthy snack company, Graze did just that. Instagram is booming for brands right now.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. Live Streaming Gets Authentic. It’s projected to more than double in growth by 2021 to become a $70+ billion industry. 2019 will see a demand for more authenticity and personalization.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

Social Media 120

Social Media Strategy Meme Instagram 120

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 Clothing stores, software companies, restaurants and other industries have to convince people that what they’re selling is worth their money—even if it’s something they don’t need. That’s a lot of teeth for the tooth fairy. Demonstrations.

Social Media 111

Social Media Marketing Industry Instagram 111

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

Meme 61

Meme ROI Hashtag Facebook 61

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. It starts with your business being authentic and truly caring about its audience. Notice there isn’t a single meme or image used. — G FUEL® (@GFuelEnergy) May 23, 2021.

Brands 138

Brands Loyalty Hubspot Authentication 138

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

Social Media 64

Social Media Strategy Meme Instagram 64

Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. In 2021, all age groups have a solid representation on the platform: Distribution of TikTok users in the United States as of March 2021, by age group (Source: Statista ). Ahh, TikTok! Here’s PlayStation demonstrating exactly what that looks like.

Tips 138

Tips How To Hashtag Meme 138

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

Social Media 52

Social Media Strategy Meme Instagram 52

Hootsuite

JULY 14, 2021

Plant delivery company Plantsome doesn’t just post product pics, it shares lifestyle inspiration photos, too. Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021. Posted by Paddywax Candles on Wednesday, June 9, 2021.

Engagement 145

Engagement Facebook HootSuite Groups 145

Sprout Social

MARCH 1, 2021

More nuanced examples have come from marketers misusing and misunderstanding memes, GIFs, slang and other language choices. AAVE is NOT stan/internet/meme language ya'll TAKE. I cannot even count how many memes and slang came out of Black twitter/internet that were quickly stolen. being authentic. being authentic.

Marketing 135

Marketing Meme How To Retail 135

Sprout Social

SEPTEMBER 1, 2021

Do people consider your company a leader in the industry? Social media share of voice metrics extract insights from authentic conversations that are happening on social media. — Wendy's (@Wendys) July 15, 2021. You could even share relevant memes and jokes that your audience can relate to. that sounds good tbh.

SEO 144

SEO Social Media Metrics Sentiment 144

Later

MAY 28, 2021

Here are our top 20 social media experts to follow in 2021: 20 Social Media Experts You Should Follow on Instagram. When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories. #2: Come for the social media tips, stay for the relatable memes. #4: Mattie James.

Instagram 103

Instagram Social Media Social Media Management Fashion 103

Later

JUNE 11, 2021

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Dunkin’ (@dunkindonuts) April 7, 2021. Cheese company Velveeta has created a Twitter voice that perfectly aligns with their brand.

Twitter 86

Twitter How To Compete Hashtag 86

Likeable

APRIL 19, 2021

According to a NonFungible report , the total value of NFT sales tripled to over $250 million, and in the first quarter of 2021, that number increased by 2,627%. Enthusiasts believe that NFTs could be the future, and artists and companies have already started ideating ways to bring their work onto the blockchain. Another gamechanger?

Trends 124

Trends Avatar Real Estate Meme 124

Hootsuite

APRIL 27, 2022

A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Sprout Social

DECEMBER 15, 2022

This extra level of being “in-the-know” gives your content an authenticity boost while connecting with a new audience that shares the same passion about your industry. From short-form videos to memes, creating different types of assets involves different skills. This posting is outdoor lifestyle specific…. Long-form video. Photography.

Content 89

Content How To Skills Meme 89

Buffer Social

AUGUST 23, 2023

Ashlyn regularly features in content herself and uses creator staples like greenscreen to create the kind of authenticity and spontaneity that thrives on TikTok. A great example is workout app Sudor’s quirky tweets, which rely on trending memes and gifs to connect with their followers.

Small Business 77

Small Business Activities Platform Social Media 77

Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). social_allie) August 3, 2021. Even if your company can’t partner with creators at this level, there are still plenty of takeaways from their rise to fame. To make sure your company is discussed in a positive light, be sure to pay creators on time. They market themselves.

Brands 75

Brands Content Project Social Media Management 75

Hootsuite

JULY 26, 2023

Source: Instagram And don’t forget about the link in bio —you can copy and paste your company website there, or craft your own linktree to maximize that space. Desktop publishing In the days of yore (aka, pre-2021), you could only publish to Instagram via a mobile device. Seriously, who needs that?)

Features 84

Features Instagram Marketing Remix 84

Hootsuite

SEPTEMBER 27, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Embrace authenticity.

Products 145

Products Social Media Brands Meme 145

Keyhole.co

DECEMBER 13, 2022

times more likely to view UGC content as authentic compared to branded content, it is essential to make UGC a part of your Facebook marketing strategy. Images with striking colors and stunning landscapes do well User testimonials Memes and GIFs Behind-the-scene photos Product images. With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Just be sure to find creators who have real experience with your product and appear authentic, otherwise you risk your campaign falling flat.

Campaign 130

Campaign Social Media UGC Metrics 130

Keyhole.co

MARCH 3, 2023

Reddit is also the birthplace of many internet memes—making some of the most ordinary people famous in the process. In 2021, there were more than 2.8 Be Authentic Being authentic goes deeper than simply being honest. So how does a company successfully use Reddit marketing to launch a product? The results?

Reddit 52

Reddit Marketing Lurker Posterous 52