Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. BTS content can support all three consumer desires while building brand authenticity. Illustrate how your team members navigate working at your company.

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Campaign Content Upcoming Authentication 88

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. It generated a plethora of memes from the audience in the comment section.

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Social Media Strategy Sports Meme 52

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company! Conclusion.

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Social Media Startup LinkedIn Telecommunications 212

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Authenticity matters here, so let your hair down! A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. What is TikTok?

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Marketing Authentication Trends Feed 217

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

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Social Media Banking Brands Sentiment 73

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Meme Marketing Hashtag Campaign 105

Keyhole.co

OCTOBER 30, 2023

Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. In fact, they’ve often been at the forefront of many first-of-its-kind marketing campaigns that include attack ads, trolling, and meme wars. They showcase their authenticity. million Indonesia: 1.7 And it works!

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Engagement Social Media Strategy Meme 52

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Build brand loyalty. Get creative!

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

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Trends Instagram Meme Authentication 92

Sprout Social

JANUARY 14, 2021

It's hard to rise and succeed when you're not taken seriously or brought into company decisions. As a leader, be a model for your direct reports by leading with authenticity and vulnerability, and let your junior marketers know it’s okay to make mistakes. — ella dawson (@brosandprose) June 18, 2020. Hear me out….

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Organization Meme Proposal Report 93

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Keep your videos as authentic as possible.

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Social Media Insurance ROI Meme 109

Likeable

MARCH 26, 2019

Memes : TikTok even has its own meme videos that simply catch on. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products.

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Meme Marketing Authentication Feed 111

Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Be authentic Short-form video content is all about authenticity. scrubdaddy Is it a problem?

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Video HootSuite How To UGC 112

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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Instagram Engagement Brands Avatar 124

Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. Maybe we ARE the imposter, because we’re killing the meme. The meme started trending around late September and early October of 2020.

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Trends Hashtag Meme Sports 124

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. In fact, many care about a company’s culture and mission more than high salaries.

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Examples Social Media Skills Team 98

agora pulse

JULY 23, 2019

One of the best ways to foster relationships online is to be open, honest, and authentic. Having a clear social media policy signed off by company decision-makers is crucial. When creating social media content, it is essential to be authentic without over-sharing. Pharmaceutical companies. Food companies.

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Social Media Insurance Pharmaceuticals Real Estate 107

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

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Trends Instagram Microblogging Meme 52

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. But it’s important not to rely solely on TikTok’s promotional tools: Because we know that the app’s user base values authenticity and transparency , you want your content to feel as in-world as possible.

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Organization Strategy Meme Trends 74

Hootsuite

SEPTEMBER 17, 2019

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” And, as Instagram explains on its website , your account must also be: Authentic. Instagram says it does not verify general interest accounts like meme roundups.

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Instagram Badge How To Authentication 111

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. We’re about living at authentic life.”. Honestly some of best performing content are the memes that we’ve created internally. and the U.S.

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Industry Meme Survey Authentication 74

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

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Brands Sentiment How To Analysis 110

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Making sure you look authentic to TikTok without being too deceptive is also key.”.

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Examples Campaign Tips UGC 141

Buffer Social

JANUARY 20, 2022

Source ) March 20: International Day of Happiness Spread some happiness today by sharing a funny meme that always brightens your day or creating a hashtag (like #whatmakesmehappy) and featuring things that make you and your team happy. In fact, use the holiday to share the companies you buy from. April National Volunteer Month (U.S)

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Social Media Content Small Business Meme 85

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”. People appreciate authenticity and want to feel like a real person is engaging with them.

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Social Media HootSuite Template Templates 145

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education.

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Types Instagram Brands Collaboration 116

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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Construction Social Media Strategy Collaboration 52

Later

FEBRUARY 16, 2021

Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. View this post on Instagram.

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Campaign Social Media Brands Apparel 91

agora pulse

JANUARY 14, 2020

TikTok is for sharing fun, meme-related videos. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. They always focus on a message, funny meme, or engaging challenge. Show a different side of your company. How Can Brands Use TikTok?

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UGC Hashtag How To Meme 139

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Airbnb has come a long way from a small startup to a huge company that millions of people use globally.

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UGC Brands Apparel Content 59

Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”. Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds.

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Social Media Tools Tips HootSuite 145

Sprout Social

AUGUST 11, 2020

As noted in our #BrandsGetReal survey, companies shouldn’t shy away from taking a stand on social and political issues. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon. Authenticity is key to creating connections with fans. Want proof?

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Sports Engagement Social Media How To 133

Sprout Social

MAY 3, 2022

Despite these helpful tips, the ever-evolving landscape of both the cannabis industry and social media community guidelines leave room for uncertainty on how to engage audiences in an authentic and compliant way. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? The name is GorillaRXWellness.

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Social Media Brands Content Guidelines 86

Ignite Social Media

APRIL 17, 2018

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Your involvement has to be genuine and authentic or you’re setting your brand up for a potential disaster.

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Engagement Tips Brands MySpace 87

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. Their approach to content makes it feel more like users are following a friend rather than a brand; with frequent memes, and customer messages. In 2018, 70.7%

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Instagram Brands UGC Travel 139

Convince & Convert

JULY 27, 2017

Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message.

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Tips Marketing Press Release Influencer 119