article thumbnail

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. million people can be reached through Instagram ads (last updated by Simon Kemp in 2020).

Instagram 145
article thumbnail

Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

Fashion 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding Twitter verification in 2020

Sprout Social

But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020.

Twitter 139
article thumbnail

5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

million more users than in 2020. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. As of 2018, 71% of US businesses reported they use Instagram for marketing. Can Instagram be effective for marketers?

Instagram 162
article thumbnail

How to Run a Great Holiday Campaign Using Social Media in 2020

Social Media Strategies Summit

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. Reports from all shipping carriers have reported that they expect longer delivery times to be the norm for the 2020 holiday season.

Campaign 130
article thumbnail

The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing.

article thumbnail

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

Fashion 409