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Using audience intelligence to supercharge fashion innovation

Audiense

Do you remember what you wore before 2020? The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Us neither. Buying new clothes wasn’t a priority, unless they had elasticated waistbands.

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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

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Understanding Twitter verification in 2020

Sprout Social

As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. — Twitter Public Policy (@Policy) January 29, 2020. New account labels in 2020. Government and politics.

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Quick Data No. 6 : Men's Fashion Subscription Boxes

Cortex

Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. 1 year, July 2019- July 2020. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Interactions. Time Period.

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Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

Time Period : 1 year, from April 2019 to 2020. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. Platform: Instagram. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Trends 2020 #2: Instagram Live Goes Mainstream. According to internal data, Instagram Live views increased by 70% from February to March 2020.

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How to Run a Great Holiday Campaign Using Social Media in 2020

Social Media Strategies Summit

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. Reports from all shipping carriers have reported that they expect longer delivery times to be the norm for the 2020 holiday season.

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